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I help B2B businesses - specifically companies that sell business aviation, industrial and wholesale products and services – understand the reality of the critical brand and marketing issues they face, devise solutions, and put in place measurement systems to track results.I do this by intensely focusing on their constituents - customers, clients, employees, suppliers, investors – develop insight based on that focus, and then the solutions.I have done this - research/insight/strategy/solutions - for clients like Exxon, Texas Instruments, Raytheon, McDonald’s, American Airlines, Northrup Grumman, and many others.Over the years I’ve derived a lot of pleasure from coaching: an intramural football team at Penn State, a grad student coed softball team at Ohio State, to ad agency softball teams; my son’s Little League baseball team; and finally as head coach of his middle school track team (back-to-back Dallas Parochial City League championships). I guess it’s working with people, getting to know them, understanding each person’s strengths, and then putting together a team that can compete for a championship. Kind of like what I do in business, I suppose.
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Founder And CeoWilliam Ryan GroupDallas, Tx, Us
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Founder/CeoWilliam Ryan Group 2015 - PresentDallas, TxWILLIAM RYAN GROUP specializes in improving marketing and sales performance – and tracking results – for B2B companies: We evaluate a brand’s positioning – and standing with its customers – to develop a plan for better market performance. We create ROI measurement systems to track marketing and sales performance going forward.Our focus is B2B, specifically companies that sell Business Aviation. Industrial and Wholesale products and services.
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PartnerThe Wolf Group 2002 - PresentDallas, TxCo-founder of a market research, strategy and communications consulting firm with a diverse client list, including: Pilgrim’s Pride (fresh and frozen packaged food), Dallas Airmotive (aviation), Texas Rangers (sports), Neiman Marcus (retail), American Airlines (public advocacy), First Choice Emergency Room (health care), Texas A&M Foundation (education/philanthropy), and Dallas Water Utilities (conservation) -
Vice President MarketingSilver Cinemas 1998 - 2000Dallas, TxCMO for national movie theater operator; designed company’s brand strategy; architect of marketing, advertising and promotion programs
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General ManagerMccann-Erickson 1993 - 1998Dallas, TxDirected Dallas office of worldwide ad agencyLed acquisition team for new clients including Six Flags Parks, Midway Home Entertainment, Eicon Technology, Borg-Warner Security, Millbrook Software, and Texas Instruments DLP and Microprocessor - Awards won for client work include EFFIE, AME and creativity Gold Awards -
Director Of Accounts, Research, MediaMccann-Erickson 1982 - 1993Houston, TxKey roles on many accounts including Exxon, Texas Instruments, McDonald’s, Beechcraft, FirstCity Bank, Emerson Process Management, and Gulf Coast Buick Dealers - Instrumental in development of Exxon’s “Precision Equipment” campaign; grew market share from #3 to #1 - Developed “value analysis” for McDonald’s that lead to introduction of successful combo-meal value pricing - $150+million sales of Beechcraft aircraft directly linked to advertising/direct response leads
Mark Ryan Skills
Mark Ryan Education Details
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Political Science -
Political Science -
Strategic Marketing Management Program
Frequently Asked Questions about Mark Ryan
What company does Mark Ryan work for?
Mark Ryan works for William Ryan Group
What is Mark Ryan's role at the current company?
Mark Ryan's current role is Founder and CEO.
What is Mark Ryan's email address?
Mark Ryan's email address is ma****@****grp.com
What is Mark Ryan's direct phone number?
Mark Ryan's direct phone number is (214) 208*****
What schools did Mark Ryan attend?
Mark Ryan attended Penn State University, The Ohio State University, The University Of Chicago Booth School Of Business.
What are some of Mark Ryan's interests?
Mark Ryan has interest in Civil Rights And Social Action, Politics, Science And Technology, Human Rights, Health.
What skills is Mark Ryan known for?
Mark Ryan has skills like Marketing Strategy, Advertising, Marketing Communications, Strategic Planning, Market Research, Strategic Communications, Branding And Identity, Copywriting, Media Relations, Interactive Marketing, Strategy, Analysis.
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Mark Ryan
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