William Martino's Location
New York City Metropolitan Area, United States, United States
William Martino's Contact Details
William Martino work email
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About William Martino
Marketing and advertising pro who believes in the power of data-driven creativity and its ability to build brands, drive business growth, and shape culture.
William Martino Work Experience Details
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Chief Commercial OfficerRevhealth Aug 2024 - PresentMorristown, Nj, Us -
Chief Commercial Officer21Grams Jan 2023 - Aug 2024New York, Ny, Us -
Executive Director, GrowthEvoke Jun 2022 - Jan 2023New York, Ny, Us -
Growth Director, North AmericaAshfield, Part Of Udg Healthcare Plc Aug 2021 - Jun 2022Ashby-De-La-Zouch, Leicestershire, Gb -
Chief Growth OfficerWunderman Thompson Health Nov 2019 - Aug 2021New York, New York, Us -
Managing DirectorWunderman Thompson Health Apr 2019 - Nov 2019New York, New York, Us
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Managing Director, Wunderman Health NyWunderman Jul 2016 - Nov 2019Office leader, overseeing the growth and nurturing of the client relationships that are based out of Wunderman Health NY. Responsible for staff across account services, strategy, data & analytics, creative, and production. -
Global Client LeadWunderman Oct 2014 - Jul 2016Responsible for the relationship between Wunderman Health and one of our largest global clients, driving an agenda of digital transformation across multiple brands and product categories.
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Svp, Director Of StrategyWunderman Dec 2012 - Oct 2014Leader of cross-functional teams, driving consumer engagement and business growth through digital marketing. Responsible for establishing a strategic vision, crystalizing consumer insights, and articulating the strategic role of digital within the broader marketing mix across multiple global client relationship.
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Svp, Director Of Digital MarketingSaatchi & Saatchi Wellness Dec 2009 - Oct 2012New York, Ny, UsIn addition to my role as head of the Digital Strategy department, I also assumed a lead account role on several key client relationships, including Chattem, Merck, Merial, Abbott, and AstraZeneca—accounts with an emphasis on strategic guidance and cross-functional integration. Responsible for a significant portion of the agency’s annualized revenue, I led and grew (through new business acquisition and organic growth) 8 market-leading brands across multiple channels (TV, print, digital, CRM, social) and customers (consumer and HCP). -
Vp, Digital StrategySaatchi & Saatchi Wellness Apr 2007 - Dec 2009New York, Ny, UsDrawing upon experience in both the digital and healthcare space, my focus was on building and growing the agency’s digital capabilities. As the department lead and a member of the agency’s management team, I was responsible for helping to guide the overall strategic direction and growth of the business unit, acquire new business, cultivate organic growth among our existing client base, identify short- and long-term staffing needs, improve process, and educate & train staff about digital marketing. My contributions helped to transform the agency and deliver consistent annual growth of both digital and overall revenue. With the support of a team of digital strategists, I also offered strategic direction, insights, and thought leadership across all digital channels for our clients (including Abbott, Merck, Novartis, and Sanofi). Partnering closely with account and creative teams on individual pieces of business, my role was to: develop strategic and tactical plans to optimally understand, segment, target and engage consumers; establish and monitor success measures; and maximize return on investment.
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User Experience DirectorImc2 Nov 2005 - Apr 2007Acting as the glue that binds ideas and execution, I was responsible for understanding business and brand objectives, crafting a strategic approach for success, and overseeing the tactical execution of user experience (UE) deliverables (including content development, information architecture and visual design). As the owner of the user experience brief, my primary role was to understand our clients’ brands, business goals, market dynamics, and the needs of their target audience to establish a clear direction for digital marketing and creative development.My UE leadership extended across several brands and therapeutic categories for clients including Pfizer, GlaxoSmithKline, Eli Lilly, Berlex/Bayer Schering Pharmaceuticals and Biogen. I regularly participated in new business development, including annual wins of over $3MM in gross revenues.
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Manager--User Experience GroupAvenue-E Health Strategies Feb 2003 - Nov 2005UsAs the department lead, my team and I were responsible for all interactive design, copywriting, information architecture and usability across all clients, including Forest Laboratories, AstraZeneca, Pfizer, Schering-Plough, Berlex and Boehringer-Ingleheim. Key experience included providing creative direction against a user experience brief, collaborating with agency partners to develop integrated communications across all media (print, web, direct mail, online, media, etc...), and guiding execution through deployment and ongoing maintenance.Additionally, I was a member of agency leadership team, with input into the growth and long-term planning for the group, new business acquisition strategy, talent assessment, and management of full-time and freelance staff.
William Martino Skills
Digital Strategy
Integrated Marketing
Digital Marketing
Interactive Marketing
Creative Direction
Creative Strategy
Online Advertising
Mobile Marketing
Relationship Marketing
Advertising
User Experience
Information Architecture
Interactive Advertising
Interaction Design
Marketing
Direct Marketing
Strategic Planning
Brand Architecture
Usability
William Martino Education Details
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Cornell UniversitySculpture
Frequently Asked Questions about William Martino
What company does William Martino work for?
William Martino works for Revhealth
What is William Martino's role at the current company?
William Martino's current role is Chief Commercial Officer at RevHealth.
What is William Martino's email address?
William Martino's email address is wm****@****mac.com
What is William Martino's direct phone number?
William Martino's direct phone number is +121294*****
What schools did William Martino attend?
William Martino attended Cornell University.
What skills is William Martino known for?
William Martino has skills like Digital Strategy, Integrated Marketing, Digital Marketing, Interactive Marketing, Creative Direction, Creative Strategy, Online Advertising, Mobile Marketing, Relationship Marketing, Advertising, User Experience, Information Architecture.
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