William Mattison Email & Phone Number

Evesham Township, Nj, Us

Smyrna, Ga, Us

Smyrna, Ga, Us

• Primary point of contact between 16 publisher clients and the key industry channels of national distributor, wholesaler, and retailer• Developed and executed annual marketing plans, identified new points of sale and increased retail market penetration by 40%• Increased publisher’s share of market against their primary competitors by 20% using sales data analysis• Provided magazine cover analysis to clients, utilizing industry best practices on design and placement• Liaised with large network of magazine wholesalers, to ensure client’s titles arrived at retail, and on time• Maximized return on promotional dollars by carefully selecting and securing profitable retail promotions in national chains like Barnes & Noble, Walmart, and Kroger• Assisted in the preparation of RFP’s as requested by management team• Identified and removed unproductive points of sale for clients, saving thousands of dollars in both print and distribution costs• Led the launch of multiple new title campaigns nationally with CMG field staff, working with wholesale and retail contacts• Trained clients in utilizing CMG’s online sales reporting portal, EDGE, reducing their lead time in report preparation • Created editorial content for Comag’s social media feed in Facebook, highlighting seasonal releases and new titles

Smyrna, Ga, Us

• Supervised five employees with responsibilities including data entry, wholesaler billing, and marketing assignments• Trained employees in managing Hearst and Condé Nast product lines, two largest accounts in CMG• Helped oversee +500 titles transition from Eastern News Distributors into CMG• Collected magazine allotment data from field staff in US and Canada• Managed all employee hours in department, submitting weekly reports to payroll department

Smyrna, Ga, Us

• Increased revenue for two largest accounts – Hearst Magazines and Condé Nast Publications – totaling over 40 titles• Gathered wholesaler distribution data for all marketing managers• Researched requests from field staff and sales managers regarding magazine allotment and distribution issues• Trained incoming Project Coordinators on client account procedures• Assisted department managers in resolving magazine allotment discrepancies

Charlotte, Nc, Us

•Edited committee report for local publication outlining healthcare challenges within Charlotte’s international community: “Overcoming Barriers to Providing Culturally Competent Healthcare” •Composed articles on international organizations for Cabinet’s World View newsletter•Assisted in organizing annual Mayor’s International Community Awards, honoring philanthropic giving from local international corporations•Performed research on international support centers in the US for committee analysis