Bill Mccann Email & Phone Number

New York, Ny, Us

Corporate lead for provider communications, directing a remote team of highly experienced professionals in shaping the messaging for one of the nation's largest nonprofit health insurance companies. In my role, I partner with business leaders around the company to design and implement comprehensive communications strategies for the organization’s network of contracted hospitals and health care practitioners. This includes campaigns supporting the adoption of new digital tools. In 2024, my team’s provider education efforts helped cut fax and phone submissions of utilization management requests from 45% of monthly transactions to 9%; secure portal transactions rose from 48% to 86%. I have a digital-first mindset, and have been transforming how we communicate with our most-important partners since my first day on the job.I worked hand-in-hand with a member of the Board of Directors to build an advisory committee of clinicians to help guide company decisions. This helped inform my leadership of digital education focused on improving quality and member outcomes, aiding enterprise efforts around Medicare STARS, CAHPS, and other metrics. This intense focus on educating providers about their role in quality care was integral to our company achieving its goal of 3.5 Stars for our New York business and maintaining a 3.5 in Connecticut. Now I’m embarking on an effort to help identify how artificial intelligence can be applied to Marketing & Communications and provider education challenges, an effort that will extend into 2025 and beyond. I believe it will be vital to leverage my experience with board-level advisory committees to gain external insight into how my employer should approach this new field with its provider network.

New York, Ny, Us

Assistant Director, Corporate Communications, 2012 to 2018Directed media relations, employee communications, and social media at this New York City based nonprofit health insurer. • Worked across the enterprise to align paid, earned, shared, and owned media, ensuring consistent messaging to all stakeholders. • Translated complex business issues into easily understood messages, and partnered with senior leaders and subject-matter experts across the company on thought leadership opportunities.• Developed award-winning multimedia campaigns that engaged thousands of employees across the country on corporate strategy and business transformation initiatives. • Served as the communications lead for executive committees focused on cybersecurity, business continuity, and corporate policies and procedures.• Created a multi-stakeholder communication campaign for the merger with a 250,000-member health plan competitor.• Oversaw the creation of the company’s first Digital Asset Manager (DAM) to catalogue and improve access to 20 years of photo, video, audio, and print assets.

New York, Ny, Us

Hired into a newly created role that oversaw communications to Healthfirst's network of 30,000 hospitals and healthcare practitioners. Later served as one of the founders of the company's Digital Marketing group. • Developed new provider engagement strategies and helped lay the foundation for an enhanced digital infrastructure to support business transformation efforts and continued expansion.• Served as managing editor and lead author for the company's provider magazine, The Source.• Eliminated $1,000,000 in printing and distribution costs through a digitization project that replaced traditional materials with a variety of multimedia tools on a private web portal.

Sales and marketing executive charged with identifying and penetrating new markets and creating business opportunities among clients. Held Series 7, 63, and 65 registrations as well as Certified in Long-Term Care (CLTC) designation. Worked closely with local media and business groups to gain positive exposure for my financial practice, and partnered with other associates on larger business pitches. Progressed from Financial Representative with MetLife in 2002 to Portfolio Manager for Citigroup’s private client division in 2007.

Served as communications lead for 15,000-employee hospital holding company’s Manhattan flagship hospital and regional behavioral health services. Supervised team of professionals spread across New York City and Westchester County as media and community relations leader. Managed local and global media relations following the 9/11 terrorist attacks. Developed multicultural marketing campaigns focused on key groups, expanding market share and increasing hospital revenue by $8,000,000. Provided operational support for holding company committees and all clinical departments, helping tell stories that raised engagement among employees and external audiences.

Us

Oversaw publications targeted to medical professionals, administrators, and staff. Wrote all physician newsletters, continuing medical education (CME) brochures, and medical residency program literature, and worked closely with the system's medical director on medical staff news and promoting quality initiatives.** Company was known as Continuum Health Partners during this period, and included Beth Israel Hospital, St. Luke’s-Roosevelt Hospital, and several other facilities. Later merged with Mount Sinai.

Ba, Journalism

Leadership Development

Education record