William Chen Email & Phone Number

Seattle, Wa, Us

Built machine learning models to automate Amazon’s cross-category marketing and merchandising platform, enhancing personalized shopping experiences for Amazon customers worldwide. Optimized Search experiences and onsite marketing channels to drive customer engagement and retention for Amazon Private Brands.•Delivered an LLM machine learning model to enhance brand and product recommendations for advertisers on Amazon Search driving +14% growth in incremental sales revenue •Delivered a deep interest network model to personalize the discovery of new and trending products on Amazon Search resulting in +7% lift in conversion rate •Conducted A/B experimentation of seasonal and evergreen marketing campaigns to optimize content performance and customer engagement•Led the analytics team in analyzing onsite marketing performance, delivering actionable insights critical for monthly business reporting and future strategic planning to the executive leadership team

Stamford, Connecticut, Us

Managed a global team of 15+ sales, engineering, quality, operations, and finance professionals in the development of custom sensing solutions from concept to launch for industrial and transportation OEMs. •Led 12 product launches, tracked and delivered on team goals and product success metrics (OKRs) including those with cross-org dependencies•Successfully launched the transportation industry’s first agency-certified hydrogen pressure sensor securing 89% market share through OEM long-term agreements•Designed customer and price segmentation dashboard to drive strategic price increases, delivering a +32% improvement in operating profit•Formulated 3-year business strategy and product vision for the digital transformation of mechanical sensors utilizing competitive analysis and customer interviews

Tokyo, Jp

Managed a $50M product portfolio across NA, EU, and APAC accounts delivering YoY revenue growth of 14.5% over plan through the launch of 2 new data acquisition systems•Gathered market, user needs, and competitive analysis to develop the GTM (Go-to-Market) strategy and pricing strategies to grow South American market share by 2.3X•Drafted user stories for North American OEMs and collaborated with UI and UX development teams in Japan to create a comprehensive software roadmap aligned with regional market needs and design preferences•Spearheaded SEO marketing campaigns and A/B testing to improve qualified lead conversion from 12% to 48%•Delivered a 4% reduction in excess inventory by coordinating sales forecasting, inventory, and operations planning

Tokyo, Jp

Facilitated technical support to customers, vendors, and internal sales managers by providing design specifications and budgetary sales proposals for all test & measurement products including digital power analyzers, mixed signal oscilloscopes, optical test instruments, and data acquisition instruments.•Conducted international onsite product training seminars for end users leading to an +8% (+$1M) annualized sales revenue increase in Mexico marketplace•Coordinated project specifications and budgetary sales proposals across insides sales, engineering, and vendors to deliver integrated data acquisition systems solutions•Published bi-weekly technical marketing content for test & measurement instrumentation, including application videos, technical white papers, demonstration guides, and product training

Us

Conducted green-energy savings projects on precision vanes and turbine engine nozzle manufacturing equipment as part of a facility wide infrastructure renovation.• Achieved 22% savings in energy cost by conducting power efficiency analysis of manufacturing equipment and water motor pumps• Coordinated integration of a real-time monitoring and alarm system on all heat treat manufacturing equipment resulting in 7% reduction in production downtime• Collaborated with engineering, operations, and QA team in writing equipment requirements documentation for manufacturing automation systems