William Chen Email & Phone Number

Seattle, WA, US

• Built machine learning models to automate Amazon’s cross-category marketing and merchandising platform, enhancing personalized shopping experiences for Amazon customers worldwide. Optimized Search experiences and.
• Delivered an LLM machine learning model to enhance brand and product recommendations for advertisers on Amazon Search driving +14% growth in incremental sales revenue
• Delivered a deep interest network model to personalize the discovery of new and trending products on Amazon Search resulting in +7% lift in conversion rate
• Conducted A/B experimentation of seasonal and evergreen marketing campaigns to optimize content performance and customer engagement
• Led the analytics team in analyzing onsite marketing performance, delivering actionable insights critical for monthly business reporting and future strategic planning to the executive leadership team

Stamford, Connecticut, US

• Managed a global team of 15+ sales, engineering, quality, operations, and finance professionals in the development of custom sensing solutions from concept to launch for industrial and transportation OEMs.
• Led 12 product launches, tracked and delivered on team goals and product success metrics (OKRs) including those with cross-org dependencies
• Successfully launched the transportation industry’s first agency-certified hydrogen pressure sensor securing 89% market share through OEM long-term agreements
• Designed customer and price segmentation dashboard to drive strategic price increases, delivering a +32% improvement in operating profit
• Formulated 3-year business strategy and product vision for the digital transformation of mechanical sensors utilizing competitive analysis and customer interviews

Tokyo, JP

• Managed a $50M product portfolio across NA, EU, and APAC accounts delivering YoY revenue growth of 14.5% over plan through the launch of 2 new data acquisition systems
• Gathered market, user needs, and competitive analysis to develop the GTM (Go-to-Market) strategy and pricing strategies to grow South American market share by 2.3X
• Drafted user stories for North American OEMs and collaborated with UI and UX development teams in Japan to create a comprehensive software roadmap aligned with regional market needs and design preferences
• Spearheaded SEO marketing campaigns and A/B testing to improve qualified lead conversion from 12% to 48%
• Delivered a 4% reduction in excess inventory by coordinating sales forecasting, inventory, and operations planning

Tokyo, JP

• Facilitated technical support to customers, vendors, and internal sales managers by providing design specifications and budgetary sales proposals for all test & measurement products including digital power analyzers.
• Conducted international onsite product training seminars for end users leading to an +8% (+$1M) annualized sales revenue increase in Mexico marketplace
• Coordinated project specifications and budgetary sales proposals across insides sales, engineering, and vendors to deliver integrated data acquisition systems solutions
• Published bi-weekly technical marketing content for test & measurement instrumentation, including application videos, technical white papers, demonstration guides, and product training

US

• Conducted green-energy savings projects on precision vanes and turbine engine nozzle manufacturing equipment as part of a facility wide infrastructure renovation.
• Achieved 22% savings in energy cost by conducting power efficiency analysis of manufacturing equipment and water motor pumps
• Coordinated integration of a real-time monitoring and alarm system on all heat treat manufacturing equipment resulting in 7% reduction in production downtime
• Collaborated with engineering, operations, and QA team in writing equipment requirements documentation for manufacturing automation systems