Mike Cherry Email & Phone Number

Salt Lake City, UT, US

Fort Worth, Texas, US

• General Motors Insurance is the insurance division of GM Financial since 2023. General Motors Insurance offers auto and homeowners’ insurance to owners of General Motors vehicles. Duties and accomplishments include:
• Developed multiple automated email and SMS marketing campaigns which resulted in over 7,000 policies in one year.
• Increase email marketing engagement from 23% open rate to 54%, increased email click through rate (CTR) from 0.2% to 6%, and increased conversion rate from 4% to 13%.
• Implemented new SMS campaigns with 48% engagement rate and 8% conversion rate.
• Reported on campaign performance with recommendations to increase performance.

Sandy, UT, US

• POPi/o is a SaaS video banking collaboration company helping over 100 financial service companies connect with their consumers and enable highly-engged interactions for personalized sales and service opportunities..
• Inceased lead gen 36% by creating and managing company automation and lead gen strategy which included, campaign automation, content strategy and development, lead scoring, email and SMS nurturing and automation.
• Increased marketing content by 24% by creating and managing company content including video, website landing page, online/digital ads, email, white papers, case studies, social media and more.
• Report on campaign and automation performance inquiries, asset performance, nurturing outcomes, lead conversion and make adjustments accordingly

• ManagerPlus is a SaaS based maintenance management software company for city and government municipalities and large and small businesses. Sales for 2016 reached over 7 million. Duties and accomplishments include:
• Created 50+ marketing automation campaigns that shortened sales funnel cycle and increased communication with prospects by 44%.
• Managed content creation for all marketing channels including email marketing, online digital marketing, video production, print, white papers, etc..
• Managed lead generation process through multiple marketing channels including Paid search, SEO, PPC, and organic.
• Report on marketing strategies and campaign performance.

West Valley City, UT, US

• Deseret First Credit Union is a full service financial institution with more than 54,000 members and assets over $460 million. Duties and accomplishments include:
• Managed all marketing campaigns, including strategy, planning and execution.
• Created and executed the marketing strategy for the new Mission Savings Fund that generated over $3 million in new accounts.
• Increased auto loan volume by $10 million in one year.
• Managed a $1.2 million advertising budget with multiple contracts and media buys.
• Created multiple social media campaigns that received over 80,000 views on YouTube and Facebook.

Draper, Utah, US

• Ready Store is a emergency preparedness retail company with annual sales of $11.5 million. Duties and accomplishments included:
• Managed product promotions with local and federal government municipalities, large and medium size businesses and consumers.
• Increased sales 37% from the previous year.
• Successfully managed a sales team of 5 employees with specific sales expectations and matrices.
• Created a customized Customer Relations Management database.

Salt Lake City, Utah, US

• Campus Store/Utah Red Zone is the primary retail store for the university with annual sales of $25 million. Duties and accomplishments include:
• Managed all marketing efforts including: online and in-store promotions, advertising campaigns, brand management, web and multi-media advertising, social media, television, radio, and print, which contributed to record.
• Increased profit $500K in the first 7 months.
• Created and implemented the new Utah Red Zone Store brand, which produced over $4.5 million in sales the first year.
• Increased e-commerce sales 25% the first year, 36% the second and 40% in the third.
• Negotiated media buys for television, radio, multimedia, and print. Cut advertising expenses by more than 50%.

Master Of Business Administration (Mba), Business

Bachelor'S Degree, Business Marketing And Managment