William Choi

William Choi Email and Phone Number

UX Researcher III @ WEX
Austin, TX, US
William Choi's Location
Austin, Texas, United States, United States
William Choi's Contact Details

William Choi personal email

n/a

William Choi phone numbers

About William Choi

User Experience researcher with 4+ years of industry experience and a Ph.D. in Human Factors Psychology.

William Choi's Current Company Details
WEX

Wex

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UX Researcher III
Austin, TX, US
Website:
wexinc.com
Employees:
5086
William Choi Work Experience Details
  • Wex
    Ux Researcher Iii
    Wex
    Austin, Tx, Us
    View
  • Wex
    Ux Researcher Ii
    Wex May 2023 - Present
    Portland, Maine, Us
    Working on digital solutions for Mobility Fleet industries.• Working closely with stakeholders (e.g., design, product, marketing) to understand business goals, define research needs, and deliver compelling, actionable insights.• Managing multiple projects at once in an agile environment.• Conducting discovery interviews, surveys, lit reviews, concept testing, usability testing, etc.• Creating personas and communicating customer stories to drive customer empathy.
    View
  • John Deere
    Senior Ux Researcher
    John Deere Aug 2021 - Apr 2023
    Moline, Il, Us
    Worked on complex digital tools for specialized domains (e.g., farmers, dealers, developers).• Worked in several cross-functional teams (e.g., design, product, engineering) to understand current challenges, define research needs, and secure stakeholder buy-in.• Led 40+ end-to-end projects, covering the entire research lifecycle. • Managed multiple projects at once while still meeting deadlines in an agile environment.• Leveraged research and analytics to understand user needs, workflows, mental models, and pain points.• Conducted discovery interviews, focus groups, surveys, lit reviews, concept testing, usability testing, etc.• Presented clear actionable insights and recommendations to a diverse range of stakeholders.• Enhanced design system with research insights from usability testing and lit reviews.• Enhanced research processes by implementing a new research repository and ethics policy.
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  • John Deere
    Contingent Ux Researcher
    John Deere Oct 2019 - Aug 2021
    Moline, Il, Us
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  • Wichita State University
    Graduate Research Assistant
    Wichita State University Aug 2013 - Dec 2019
    Wichita, Ks, Us
    • Completed multiple complex end-to-end studies. Conducted literature reviews, crafted research questions, designed experiments, recruited participants, collected data, analyzed results, and published findings.• Quantitative data analysis. • Instructed several college courses.• Coded data analysis software programs and re-programmed driving simulators.
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  • Software Usability Research Lab (Surl)
    Contract Ux Researcher
    Software Usability Research Lab (Surl) Jun 2014 - May 2017
    Conducted 5+ usability projects for major industry partners (e.g., Dell). • Included software, mobile, hardware, and out-of-box experience (OOBE).• Collaborated with other researchers to execute studies.• Summarized findings and recommendations.
  • Autotrader Us
    Usability Analyst Intern
    Autotrader Us May 2016 - Aug 2016
    Atlanta, Ga, Us
    • Completed 10+ usability projects. • Created research scripts, analyzed data, and summarized findings in a timely manner.• Presented findings and recommendations to UX designers and other stakeholders.
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William Choi Skills

Research Data Analysis User Experience Spss Experimental Design Usability Testing Matlab Prototyping University Teaching Morae Quantitative Research Computer Science Microsoft Office Java Facilitation Card Sorting Scientific Papers Executive Reports Hardware Usability Software Usability Oobe Participant Observation Qualitative Data Remote User Testing Survey Research Think Aloud Qualtrics Semi Structured Interviews User Research Driving Safety Research Psychology Statistics Website Development Axure

William Choi Education Details

  • Wichita State University
    Wichita State University
    Human Factors Psychology
  • Wichita State University
    Wichita State University
    Human Factors Psychology
  • University Of California, Riverside
    University Of California, Riverside
    Psychology

Frequently Asked Questions about William Choi

What company does William Choi work for?

William Choi works for Wex

What is William Choi's role at the current company?

William Choi's current role is UX Researcher III.

What is William Choi's email address?

William Choi's email address is wi****@****ita.edu

What is William Choi's direct phone number?

William Choi's direct phone number is +131668*****

What schools did William Choi attend?

William Choi attended Wichita State University, Wichita State University, University Of California, Riverside.

What skills is William Choi known for?

William Choi has skills like Research, Data Analysis, User Experience, Spss, Experimental Design, Usability Testing, Matlab, Prototyping, University Teaching, Morae, Quantitative Research, Computer Science.

Who are William Choi's colleagues?

William Choi's colleagues are Matthew Pettis, Annie Olson, Brenda Mzamo, Greg Johnson, Chris River, Cheryl Francis, Melissa Southern.

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