A SEASONED STRATEGIC MARKETING LEADER WITH 12+ YEARS OF EXPERIENCE BUILDING CULTURALLY INTELLIGENT BRANDS Partnering with stakeholders to uncover true organizational needs beyond insights, including undiscovered strategy & innovation opportunities; Increasing revenue goals year by year by sourcing new leads, strengthening client relationships & curating strategic thought leadership. Crafting go-to-market strategies and partnering with marketing & creative teams to ensure key insights remain central to all consumer-facing creative executions; Contributing to the formation, growth and development of niche/start up brands by identifying target audiences and developing strategic plans to ensure targets are reached. Developing brand architecture frameworks and positionings to build distinctly unique brand voices, identities, and points of differentiation; working with lead stakeholders to socialize strategic outputs through immersive activation workshops that clearly articulate complex ideas. Identifying emergent opportunities for packaging, messaging, programming and innovation through the use of semiotics, cultural foresight and cultural context analysis to shape & inspire outcomes-based solutions that last and positively impact clients’ bottom lines. Running market research projects from RFP to completion including designing optimal research approaches, managing outsourced vendors and/or contractors, defining recruitment specs and scope, developing discussion guides, screeners and surveys, managing the recruit process and contributing to the success of large-scale, multi-phase projects with actionable takeaways. CLIENTS: Sephora, Bush Brothers, Meta, Target, YMCA, ESPN, Oribe, AMEX, Origins, Colgate, L’Oreal, Pepsi and more...

Department Lead: Reshaping the CI practice & leading the development of new techniques & methodologies to inspire innovative approaches for clients’ needs while training & building out junior staff members & brand development teams. Director, Cultural Strategy: Using semiotics to identify trends, cultural shifts, and emergent & whitespace opportunities to develop client marketing/ innovation/ strategy pipelines & inspire culturally relevant activations & messaging. Director, Brand Strategy: Leading brand strategy initiatives in order to develop culturally relevant & actionable positionings, segmentations, and brand portfolio strategies by ringing consumer insights to life across methodologies (qual, quant, CI, social listening, etc…) & socializing those strategies internally as needed.CLIENTS: HelloFresh, Cartier, Sephora, A&E, Pfizer, Modcloth, Gulf Stream, Jägermeister, Coca Cola, Sprite, Missoma, Lexus, The Company Store & more

Senior Brand Strategist: Fostered & maintained key client relationships while developing & leading custom research methodologies & strategic approaches to enable key stakeholders the ability to truly connect with & understand consumer perceptions & brand affinity on a global scale.Senior Cultural Insight Strategist: Ensured brand relevance & growth by leading clients to the front of the cultural conversation through the use of semiotics, trend scanning, brand archetype work, & the creation of cultural frameworks to inform brand activations today and in the future. North American Multicultural Practice Lead: Appointed as youngest head of the Multicultural practice for North American where I served as the lead consultant & brand strategist for all diversity work within Added Value & our sister agencies. CLIENTS: Bush Brothers, AT&T, Target, Smartwater, Lear, Bayer, Google, Essence Magazine, Time Warner

Scoped, designed, and managed custom, global qualitative research projects to help CPG clients better understand their consumer targets, how their brands are perceived & positioned and how to innovate to grow share and penetration

Served in a multi-functional role in which I produced and oversaw weekly P&L reports, created A/R procedure guidelines, ran all A/R & A/P operations and temporarily served as the HR coordinator and company recruiter. Finally, I increased company revenue by decreasing invoice aging timeframe, enabling accurate company revenue & expense projections.

Contributed to gain in company revenue by increasing the paperless invoice processing by 90% by providing software recommendations and upgrades . Alleviated company loss by tracking overdue accounts and accelerating legal action.

Served as a program manager, event planner and marketing coordinator over the course of 6 years in which I directed and assisted in training several youth councils, lead company fundraisers and managed the first ever, state-wide youth & adult conference.