Wendy Mieres Quiroz Email & Phone Number

Mexico City, Mexico

Cdmx

Incorporation, launch and development of new brands for the company (Xiaomi, Honor, DJI), negotiation of Commercial Agreement, internal price structure and value chain for Retail, B2B, E/Commerce, 1P and 3P clients in Market PlacesManagement and control of internal indicators Gross Profit, Addback, Revenue, Inventory Aging by brandPurchase volume planning and regional monitoring for the entry of the product and the logistics and import process, aligned to the defined incotermAlignment with each brand for the planning and development of Sell/Through, Sell/out strategies and their execution for each Business UnitParticipation in weekly business review to report sales, promotions, direct sales, inventory management, forecast accuracy and all account activities that will impact financial resultsGenerate new BI-based analyzes and Customer Insights reports to facilitate decision makingDevelopment of promotions between categories to generate additional revenue, incremental purchases and product placement.Structure the marketing strategy based on commercial trends, seasonalities and commitments on an individual basis, Media Plans (offline/online), Retail Exhibitions, UX ExperienceDevelopment of the S&OP process and CPFR reviewManagement of P&L, Accruals and PPSI (Planning Purchase Sales and Inventory)Development of QBR (Quarterly Business Review) with Managers to review quarterly results and redefine strategies for the next Quarter

Mexico City

Planning and improve sell-through, sell-out and price strategies and its execution per Retail accountGenerating successful co-op communications campaigns, sales promotionsParticipating for Weekly Business Review for reporting sales, promotions, sell through, inventory management, forecasts accuracy and all the account activities that will impact financial results for the accountsPlanning tactical strategies for marketing budget management and application in each Retail accountDevelop cross categories promotion in order to generate additional revenue, incremental purchases and product placementStructure marketing strategy based on commercial trends, seasonalities and commitments by account such as, media Plans (offline/online), Retail exhibitions, UX ExperienceDeveloped the Sell-Out at the retailer ́s POS

Mexico City

Directing and planning strategies for marketing budget management and applicationStrategically managing the P&L and boosting its optimization Implementing and managing the direct sales strategy to Walmart, Coppel, Elektra and for open market telecomm services as "Oui" nationwideImproving sell-through, develop sell-out and price strategies and its execution per channel, as well as maximizing market share/revenueSetting up the price structure per account according to the internal client classification and manage sales / marketing funds Developing programs to generate demand and improve Customer ExperienceGenerating successful co-op communications campaigns, sales promotions, sponsor and partnerships for maximizing ROIActing as the SONY Mobile Mexico Ambassador at the quarterly "Telefonica Global Purchasing Meeting" in Madrid, to plan the defining Sell-In, marketing activities, commercial contributions by product quarterlyParticipating for Weekly Business Review for reporting sales, promotions, sell through, inventory management, forecasts accuracy and all the account activities that will impact financial results for the accountsDeveloping and negotiating terms and conditions for accounts effectively manage overall profitabilityBuilding an accurate forecast and achieving quarterly goals as well as KPI ́s objectivesDeveloping tactical go-to-market strategies for each Client, including product integrations, sales and support training, buy flow optimization, optimal stock and marketing plans Developing business cases for each account to justify all funds investment per client (Sales force platform)

Developing of marketing and sales strategies for post-paid servicesEstablishing alternative channels to improve brand development and tender for business partnersMéxicoManaging and improving market share within SMEs segment Owning and following- up on Alestra Project from design phase to post implementationAligning strategies whit the overall goals and objectives

Developing strategies and executing for different Retailers, Wholesale stores anddepartment stores (lately focused on Coppel)Monitoring sales indicators measurement, handset purchases and fulfillmentQuarterly forecast development per retailer for channel availabilityCompany strategies development for new products and services through negotiationswith vendors in order to get exclusive deals for the retailersCommissioning and margin analysis for all retailersCampaigns generation specifically targeted to increase point of sales productivity perRetailerNegotiations with retailers purchase responsible managers to develop the Movistarbrand POP material development (arts, displays, spots, etc)Point of sales image coordination and tactical special projects per accountDeveloping and positioning the prepaid commercial offer for the company throughCoppel as the key role for this position Collaborated to the development of otherproducts sales strategies such as small screen internet (smartphones) and big screen(PC and tablets and Retail postpaid commercial scheme) at Coppel

Mexico City

Implementing BTL Campaigns for new products and services launchesMerchandising projects development in order to improve the logistic processes focused in the point of sale productivity Coordinating the operations agency for all projects related to sales support across the countryManaging budget, monthly reports, billing control and vendor Controlling and developing of all sales tools for sales channels Developing new logistic processes for all sales tools deliveries across the countryOverseeing and reviewing all commercial contracts with vendors