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An always-learning professional committed to insight driven creative problem solving through the use of analytics and research. I specialize in advertising, media, communications and technology and am passionate in understanding trends and dynamics in all of those industries.I am inspired by opportunities that allow me to sink my teeth into new problems and learn-by-doing, which is the environment that I most thrive.
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Group Strategy Director, DataGreyNew York, United States
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Group Strategy Director, DataGrey May 2024 - PresentNew York, Ny, Us -
Director, Data StrategyGrey Dec 2021 - May 2024New York, Ny, UsClients: Modelo, AARP, Haleon (TUMS, Robitussin, EmergenC), IHG• Oversee data and implement data strategy for brand communications, social media, and creative briefs.• Conduct audience research (primary and syndicated) to develop insights to guide advertising campaigns.• Lead and interpret creative performance results resulting in optimization recommendations for future creative.• Write, implement, and analyze surveys to answer critical brand questions and audience insights.• Directly manage and develop anywhere between 2 and 5 data strategists across Data Strategy team.• Contribute and present new business pitches (avg. 4 / year).• Collaborate closely with Social Team to create social playbooks and strategies.
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Manager, Data StrategyGrey Jun 2019 - Dec 2021New York, Ny, UsClients: Modelo, AARP, Haleon (formerly GSK-- TUMS, Advil, Robitussin, EmergenC, Shingrix, and Bexsero), LVCVA• Designed, implemented, and presented performance reports (weekly, monthly, quarterly) to clients with actionable recommendations.• Conducted and synthesized research for use in creative briefs to inspire creative ideas.• Managed 3 data strategists directly and foster cohesion through team events and activities.
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Strategy SupervisorHorizon Next Oct 2017 - Jun 2019New York, Ny, UsClients: Northwestern Mutual, RushCard, Fanatics• Primary day-to-day contact with clients and leader of status calls and updates each week.• Created a living document to track budget, goals, and efficiencies throughout the year.• Developed a weekly process for cross-team reporting (TV, social, digital, programmatic) presented to clients.• Synthesized learnings from conferences and industry events that were shared across the entire department.• Managed a team of 3 and a team of 2 strategists. -
Senior StrategistHorizon Next Nov 2016 - Sep 2017New York, Ny, UsClients: RushCard
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Digital Media PlannerDeutsch Oct 2015 - Nov 2016New York, Ny, UsClients: PNC Bank, M&M's World -
Digital Assistant Media PlannerDeutsch Aug 2014 - Oct 2015New York, Ny, UsClients: PNC Bank
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Advertising ManagerThe Daily Orange Sep 2011 - May 2014Us -
Rescue Mission VolunteerEnactus Feb 2012 - Sep 2013Global, Us• Collected data and conducted internal analysis of two brick and mortar retail locations• Assisted store as a customer service volunteer at local retail store for over 50 hours• Improved the layout, product pricing and inventory decisions at 3 local retail stores -
Mobile App Development InternPsyqic May 2012 - Jan 2013• Conducted market research for the app on target demographic to implement marketing plans• Alpha and beta tested the app to identify mobile app issues and assess functionality of service• Generated and updated weekly content for other testers of the app during testing
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Online Marketing InternPriceline.Com Jun 2012 - Aug 2012Norwalk, Ct, Us• Ran reports to identify daily and year-over-year performance of all online campaigns, and presented findings in weekly department meeting to CMO and the Search Marketing team• Managed 37 search advertising campaigns and optimized spend in Google AdWords• Conceptualized and implemented weekly advertising copy A/B tests to determine the best performing search ads to inform use in future online campaigns• Generated over 10,000 search queries for geographic based online search campaigns• Wrote copy for new landing pages to both improve customer experience and search engine optimization -
Morning Show Broadcast Intern610 Wip Sports Radio May 2010 - Jun 2010• Assisted producers and hosts by researching topics relevant to the morning's program• Collaborated with other interns to run contests and events on the show• Observed the conceptualization and production of in-house radio advertisements
Will Leonard Skills
Will Leonard Education Details
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Syracuse UniversityAdvertising And Finance
Frequently Asked Questions about Will Leonard
What company does Will Leonard work for?
Will Leonard works for Grey
What is Will Leonard's role at the current company?
Will Leonard's current role is Group Strategy Director, Data.
What is Will Leonard's email address?
Will Leonard's email address is wm****@****syr.edu
What is Will Leonard's direct phone number?
Will Leonard's direct phone number is (310) 862*****
What schools did Will Leonard attend?
Will Leonard attended Syracuse University.
What skills is Will Leonard known for?
Will Leonard has skills like Advertising, Social Media, Research, Copywriting, Online Advertising, Microsoft Office, Powerpoint, Facebook, Market Research, Google Adwords, Social Media Marketing, Online Marketing.
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