Will Merrick Email & Phone Number

Eagle, Id, Us

Caldwell, Idaho, Us

Caldwell, Idaho, Us

At Fresca Mexican Foods, I am focused on structuring processes and building systems to support our business development team as they work to drive revenue growth across all foodservice segments and to interest, sign and onboard new customers. I work with our executive team for corporate and departmental strategic initiatives, and lead project management across internal departments for both new product innovation and new customer onboarding.I also lead our branding, marketing and messaging efforts and manage our customer relationship process and systems.

In this leadership role, I drove a high percentage of annual revenue for an independent, family-owned manufacturer of commercial riding lawnmowers through independent domestic and international distributors.On a daily basis, I directed execution of sales strategy and programs from concept to completion, and collaborated across departments to develop and execute channel sales strategies that supported distributors and increased sales. I supervised staff and collected, analyzed, and interpreted market data and competitive intelligence to inform strategic decision-making. I also communicated product knowledge, brand strategy, and selling solutions to channel partners, supporting Domestic, Canadian, Australasian and EMEAA distributors. I administered the department budget in addition to managing distribution agreements, preparing and presenting channel forecasts and tactical actions. I also generated sales reports for distributor teams and senior executives, and planned and managed annual meetings and conferences in North American And Europe. Highlights:• Realized an average of 5% YOY increases in sales to distribution channel across five years.• Improved distributor performance through relational and collaborative work.• Increased sales success with creation and launch of 2-day sales training course and resources, training over seven hundred sales representatives from all over the world in five years.• Developed and facilitated a collaborative summit between manufacturer and distributors to deliver sales and marketing strategy and tactical planning to increase sales. • Planned and led annual conferences presenting to several hundred attendees.• Co-Led Walker Family Resources, employee family support group.

In this position, I managed creative services, marketing collateral, content development, and branded collectibles and apparel. I oversaw external website and content development as well as a data-driven intranet to provide internal communications and resources for employees, dealers, and distributors. I also designed, wrote, and edited catalogs, brochures, direct mailers, flyers, and product manuals in addition to managing photography and images, ensuring consistency of branding and messaging across all departments and materials. I negotiated with vendors to obtain licensed apparel and collectibles that I designed and then promoted and sold through retail and online stores.Highlights:• Initiated, designed, and launched a commercial web site to increase brand awareness.• Improved communications to the distribution channel with full restructuring of internal web site.• Managed Walker Ware, a retail division for the company’s licensed apparel and collectibles.

As a consultant for this entrepreneurial endeavor, I collaborated with small business owners to provide information technology systems, services, and support. I developed new business through prospecting and referrals, cultivated, managed, and retained client relationships. I identified and assessed client needs in order to recommend, select, install, and support computer hardware, software, and network solutions. In addition, I conducted user testing and performance assessments, and I managed projects and budgets in an efficient and effective manner to ensure timely deliverables and client satisfaction. I was accountable for the P&L. Highlights:• Designed and implemented commercial websites; configured web servers; ensured effective SEO.• Developed secure intranets and portals; conducted usability testing.• Installed, configured, and tested network systems.

Us

As a successful entrepreneur, I led operations for two top performing sandwich restaurants in the territory, achieving double-digit sales growth. I directed daily operations, scheduled, supervised, evaluated, and disciplined staff, and ensured proper setup and procedures for food preparation, sanitation, and safety. I also ordered supplies and managed inventory in addition to creating and implementing marketing plans, sales goals, and incentives. On a regular basis, I communicated with staff and provided ongoing training and development. I held P&L accountability, managed accounting functions, controlled costs, and complied with federal and state tax regulations. I also ensured outstanding customer service throughout the stores.Highlights:• Increased YOY store sales for each year of operation.• Achieved top quality, service, and cleanliness (QSC) scores in the region.• Initiated and led a statewide marketing group; developed marketing plans for 17 restaurants.