With over 20 years of experience in the market research business, I founded and lead WMM GmbH, an international fieldwork and consulting partner that helps clients successfully organize, implement, and optimize their qualitative and quantitative research projects.As a qualitative market research expert, I have a deep understanding of consumer behavior, preferences, and needs across different markets and cultures. I have delivered consumer insights, focus groups, in-depth interviews, online surveys, and recruiting services for various industries, such as automotive, healthcare, and consumer goods. My mission is to provide reliable, high-quality, and actionable insights that enable clients to make informed and strategic decisions.