Senior Manager, Digital Paid Media
Current
May 2024 - Present
AeroLeads people directory · profile
Will Morrison Email & Phone Number
Digital Marketing @ CIBC
at
CIBC
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Digital Marketing @ CIBC
Location
Toronto, Ontario, Canada
Company size
Who is Will Morrison? Overview
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Quick answer
Will Morrison is listed as Digital Marketing @ CIBC at CIBC, a company with 34212 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Will Morrison.
Will Morrison previously worked as Senior Manager, Digital Paid Media at Cibc and Manager, Paid Social at Cibc. Will Morrison holds Bachelor Of Arts (B.A.), Political Science And Government from University Of Guelph.
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CIBC
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Profile bio
About Will Morrison
Delivering best-in-class digital strategy and execution both individually and collaboratively at the enterprise level. Experience across multiple verticals & competencies.
Current workplace
Will Morrison's current company
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Cibc
7 roles
Will Morrison work experience
A career timeline built from the work history available for this profile.
Manager, Paid Social
- Leads all paid social media planning for assigned lines of business (including Deposits, Brand, Mortgages, Investments, & Sponsorships.)- Manages team of two Senior Specialists.- Ongoing refinement and optimization of media strategy and tactics to drive QoQ & YoY growth.- Constantly expanding and innovating when media planning to drive new initiatives to.
May 2022 - May 2024
Paid Social Lead
- Responsible for channel strategy & campaign planning/development for PC Express.- Owned end-to-end media buying for paid social initiatives, namely on Meta, TikTok & Pinterest.- Developed thought leadership around new platforms & tactics to drive quarter-over-quarter growth.- Championed cross-channel collaboration in the form of internal and external.
Sep 2021 - May 2022
Senior Digital Media Specialist
- Responsible for the direct administration of the Home Depot Digital Flyer & Affiliate programs from a media perspective with an active role in production & creative input for both (specifically for digital flyer.) - Tasked with the direct supervision of all always-on channels for social media while also managing Contractor Services (PRO,) recruitment.
Nov 2020 - Sep 2021
Digital Media Specialist
- Responsible for the management, strategy, and execution of the digital flyer and affiliate programs. - Developed the social media and execution strategies of our contractor business.
Mar 2019 - Nov 2020
Digital Media Coordinator
- Responsible for developing, implementing, and optimizing digital flyer strategy across our digital flyer partners. Currently building out a content strategy for digital first experiences catered towards app and web-based users.- Managed the Home Depot Canada Affiliate program with an emphasis on maintaining publisher relationships through our technology.
Jan 2018 - Mar 2019
Business Development And Account Executive
- Paid Search administration for client list (SMB organizations primarily)- Business development to bring in new business for either web based services, advertising or both.- Led all major RFP submissions end-to-end.- Facilitated client training upon project completion/product handoff.
Nov 2015 - Dec 2017
Team & coworkers
Colleagues at CIBC
Other employees you can reach at cibc.com. View company contacts for 34212 employees →
AB
Aarondeep Bains
Colleague at Cibc
Brampton, Ontario, Canada, Canada
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DO
Dana Ortiz
Colleague at Cibc
Carabobo State, Venezuela, Venezuela, Bolivarian Republic Of
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SK
Sohrab Khan
Colleague at Cibc
Canada, Canada
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SR
Saketh Reddy
Colleague at Cibc
Canada, Canada
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MV
Matthew Ventura
Colleague at Cibc
Canada, Canada
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SB
Shinnel B.
Colleague at Cibc
Toronto, Ontario, Canada, Canada
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EW
Elizabeth Wong
Colleague at Cibc
Canada, Canada
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SK
Shikha Kanwar
Colleague at Cibc
Greater Toronto Area, Canada, Canada
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PW
Patrick Wt Chan
Colleague at Cibc
Surrey, British Columbia, Canada, Canada
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KR
Krithika Rege
Colleague at Cibc
Toronto, Ontario, Canada, Canada
View →
Aarondeep Bains
Colleague at Cibc
Brampton, Ontario, Canada, Canada
View →
DO
Dana Ortiz
Colleague at Cibc
Carabobo State, Venezuela, Venezuela, Bolivarian Republic Of
View →
SK
Sohrab Khan
Colleague at Cibc
Canada, Canada
View →
SR
Saketh Reddy
Colleague at Cibc
Canada, Canada
View →
MV
Matthew Ventura
Colleague at Cibc
Canada, Canada
View →
SB
Shinnel B.
Colleague at Cibc
Toronto, Ontario, Canada, Canada
View →
EW
Elizabeth Wong
Colleague at Cibc
Canada, Canada
View →
SK
Shikha Kanwar
Colleague at Cibc
Greater Toronto Area, Canada, Canada
View →
PW
Patrick Wt Chan
Colleague at Cibc
Surrey, British Columbia, Canada, Canada
View →
KR
Krithika Rege
Colleague at Cibc
Toronto, Ontario, Canada, Canada
View →
3 education records
Will Morrison education
Bachelor Of Arts (B.A.), Political Science And Government
Business Administration, Marketing
High School, High School Diploma Achieved
FAQ
Frequently asked questions about Will Morrison
Quick answers generated from the profile data available on this page.
What company does Will Morrison work for?
Will Morrison works for CIBC.
What is Will Morrison's role at CIBC?
Will Morrison is listed as Digital Marketing @ CIBC at CIBC.
Where is Will Morrison based?
Will Morrison is based in Toronto, Ontario, Canada while working with CIBC.
What companies has Will Morrison worked for?
Will Morrison has worked for Cibc, Loblaw Digital, The Home Depot Canada, and Trew Knowledge Inc..
Who are Will Morrison's colleagues at CIBC?
Will Morrison's colleagues at CIBC include Aarondeep Bains, Dana Ortiz, Sohrab Khan, Saketh Reddy, and Matthew Ventura.
How can I contact Will Morrison?
You can use AeroLeads to view verified contact signals for Will Morrison at CIBC, including work email, phone, and LinkedIn data when available.
What schools did Will Morrison attend?
Will Morrison holds Bachelor Of Arts (B.A.), Political Science And Government from University Of Guelph.
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