Will Morrison Email & Phone Number

Toronto, Ontario, Canada

- Leads all paid social media planning for assigned lines of business (including Deposits, Brand, Mortgages, Investments, & Sponsorships.)- Manages team of two Senior Specialists.- Ongoing refinement and optimization of media strategy and tactics to drive QoQ & YoY growth.- Constantly expanding and innovating when media planning to drive new initiatives to drive results and best-in-class experiences (many of which were firsts for CIBC).- Worked with procurement and internal teams to onboard Reddit Inc. as an advertising partner and expand our national reach and share of voice.- Developed naming convention for all paid social campaigns.- Collaborated with internal & external teams on process overhauls for media planning, creative development & reporting cadence.

Toronto, Ontario, Canada

- Responsible for channel strategy & campaign planning/development for PC Express.- Owned end-to-end media buying for paid social initiatives, namely on Meta, TikTok & Pinterest.- Developed thought leadership around new platforms & tactics to drive quarter-over-quarter growth.- Championed cross-channel collaboration in the form of internal and external team training and knowledge sharing lunch and learns.- Established new campaign structures to eliminate duplication while driving incremental leads.

Toronto, Ontario, Canada

- Responsible for the direct administration of the Home Depot Digital Flyer & Affiliate programs from a media perspective with an active role in production & creative input for both (specifically for digital flyer.) - Tasked with the direct supervision of all always-on channels for social media while also managing Contractor Services (PRO,) recruitment, regional, and special initiative based portfolios.- Continually supported & advised on audience development and segment opportunities in alignment with business partners. Seasonal changes were often explored to capture best in class targeting strategy.- Supported & Product Teams to develop the necessary tools to advance digital marketing initiatives to ensure we were expanding our capabilities as the competitive landscape established digital first strategies.

- Responsible for the management, strategy, and execution of the digital flyer and affiliate programs. - Developed the social media and execution strategies of our contractor business.

Toronto, Canada Area

- Responsible for developing, implementing, and optimizing digital flyer strategy across our digital flyer partners. Currently building out a content strategy for digital first experiences catered towards app and web-based users.- Managed the Home Depot Canada Affiliate program with an emphasis on maintaining publisher relationships through our technology partner. - Leveraged media opportunities from publishers to push The Home Depot brand above the fold while leveraging channel opportunities to increase ROAS through new consumer captures.-Supported Programmatic, Paid Search and Paid Social channels as needed.

Toronto, Canada

- Paid Search administration for client list (SMB organizations primarily)- Business development to bring in new business for either web based services, advertising or both.- Led all major RFP submissions end-to-end.- Facilitated client training upon project completion/product handoff.

Bachelor Of Arts (B.A.), Political Science And Government

Business Administration, Marketing

High School, High School Diploma Achieved