Responsible for managing team members as well as being hands-on on the keyboard for high-touch accounts, providing strategic direction, introducing innovation, assisting with process and departmental integration, and representing Tombras in prospective client presentations and other client-facing activities. 1. Leading high-touch accounts with support from the team while being client-facing for presentations and a thought leader for new programmatic initiatives2. Assisting with the progression of departmental staff in improving buying, thought leadership, and managerial skills and capabilities.3. Managing relationships with larger digital ad technology partners.4. Managing client relationships.5. Supporting the Director & VP of Programmatic with programmatic presentations and recommendations for potential new business opportunities.

Was responsible for leading successful Programmatic campaigns through media buying sophistication and operational excellence, and leading and mentoring a team of Associate Directors, Account Managers and Coordinators.Worked cross-functionally with Client Services team and other paid media leads to deliver integrated media solutions. Partnered closely with Integrated Media Strategy and Decision Sciences teams on client engagements and build the best possible cross-channel solutions for brands at DEPT.

· Collaborate with current President of AMA Cincinnati in goal-setting and accountability for board members and chapter overall· Represent AMA Cincinnati in various AMA Professional Chapter Council initiatives such as further integrating DEI into the national organization

· Partner with members of the board to institute changes to make the Cincinnati AMA chapter more representative and inclusive· Create resources for marketers to incorporate DEI practices in their teams and external marketing efforts

· Led in the coordination of AMA YP events and engagements· Facilitated connections to HBCUs and HSIs to generate chapter involvement for BIPOCs and others from diverse backgrounds

· Strategic planning and execution of programmatic media campaigns totaling $9MM+ across B2C verticals (including QSR, Household Décor & Products, Personal Grooming, and Pet Supplies & Services)· Develop strategic test and learn frameworks to drive targeted audience insights and creative recommendations· Implement Multi-Touch Attribution measurement across digital media campaigns to provide actionable insights against client KPIs (e.g., in-store foot traffic, and incremental ROAS)· Mentor and manage two direct reports, facilitating their professional development and growth within their roles· Provide thought leadership on emerging MarTech and industry developments to the Programmatic and Digital Media teams

· Executed an Amazon programmatic campaign which resulted in over $190K in sales and a $0.58 ROAS surrounding Prime Day activity· Executed a targeted audience programmatic campaign which achieved in-market reach goals while driving a 12% in incremental store foot traffic

· Implemented in-flight optimizations for all managed programmatic campaigns ensuring results ladder up to client KPIs· Provided insights and reporting for internal tracking, as well as client facing wrap reports

· Assisted senior counterparts in developing reporting insights with actionable next steps for current and future programmatic campaigns· Monitored pacing, and performance for programmatic campaigns spanning various B2C and B2B verticals

· Executed approved advertising campaigns, including budgeting, billing, trafficking, creative quality assurance, and campaign launch· Stewarded digital media campaigns, and provided insights for in-flight optimizations between tactics· Provided regular reporting on digital media campaign effectiveness· Worked to develop and maintain relationships with digital media partners and vendors

· Managed and optimized $2MM+ in media spend across B2C and B2B categories· Provided strategic recommendations and media plan options meant to drive maximum impact on the client's business and goals· Conducted a sales & marketing impact study to understand the effect of marketing activities in key strategic markets· Drove significant improvements in channel performance increasing Paid Search CTR 66% and decreasing CPC 14%, and increasing Facebook ER 119% and decreasing CPE 26% YoY· Managed a targeted omnichannel campaign which generated on average a 7% lift in brand awareness and an 18% lift in purchase intent

· Aided Assistant Brand Manager by providing in-depth analysis of business trends, and brand performance· Maintained a healthy business relationship with various agency partners and aiding in the activation of the media plans for each brand· Collaborated with Creative Marketing and outside vendors to develop POP materials, and various shopper marketing initiatives· Supported Assistant Brand Manager by providing ad-hoc research, and competitive briefs

· Organized data and reported on Epipheo's online presence and effectiveness· Analyzed website traffic data and perform SEO functions to grow Epipheo as a leader within the digital video studio & marketing space· Researched for report generation on trends in content and video marketing

· Researched and report on trends in content and video marketing · Managed various social, blog, web and advertising platforms utilized to drive business growth and sustainability· Responsible for data management and report generation on Epipheo’s online presence and effectiveness

· Greeted individuals and groups entering the Russell C. Myers Alumni Center, determine nature and purpose of visit and direct or escort them to specific destinations· Managed phone operations including answering, screening and forwarding inbound calls, in addition to providing information about the U.C. Alumni Association· Ran reports on various alumni groups' information to aid strategic marketing efforts, and communications

· Supervised, managed and executed small residential moves· Responsible for all customer coordination and communication in the moving process· Ensured customer satisfaction through unparalleled customer service

· Developed a five year marketing plan to utilize social media, and various marketing initiatives to increase membership· Created promotional materials for various educational classes and networking events· Assisted in updating the organization's website

· Received and followed through on tasks delegated from the kitchen chef· Multi-tasked the creation of multiple entrees at any given time

· Built customer rapport· Developed multi-tasking skills· Created coffee, non-coffee beverages.

· Created positive customer relationships with clients and potential clients alike· Arranged appointments with clients· Effectively managed time and appointments· Other Experience and Affiliations