Established Growth Product Pod and acted as Single Threaded Leader responsible for users and average revenue per user. Led team of 5 engineers, data scientists, and content managers. Mutually agreed to part ways after parental leave.

Built the Growth Team from a team of 1 to 17 across 4 revenue-driving functions (Growth, Lifecycle, B2B Marketing, Sales Operations) serving both our B2C e-commerce marketplace and B2B subscription product. Reported to Chief Commercial Officer; owned multi-million dollar budget; managed external Growth Engineering team.B2B Growth: Built B2B marketing function and product-led growth motion, drove leads in 60% of schools in the US, set 50% of all sales meetings from marketing lead nurture and maintained 6:1 LTV:CAC ratio from marketing channels for a business line that grew from $0 to $15m in ARR in two years. Oversaw rebuild of SalesForce instance to increase Sales team productivity, reduce system fragility, and improve our reporting and data infrastructure.B2C Marketplace: Grew GMV from owned marketing channels by +$100m from 2019 to 2022. Established and managed growth-led experimentation program (+150 AB tests / year and 20% win rate) and modernized B2C Lifecycle Marketing program through new onsite + email personalization tooling, improved user segmentation data, and the expansion of our 1:1 recommendation program.

Launched new content marketing site about coaching amateur sports. Managed staff of 20 freelancer writers and content contributors and PR agency. Published 400+ articles and videos and grew our audience from 0 to over 100k unique visitors per month.

13th hire, 2nd digital marketing hire. General athlete on digital marketing team, managing social, SEM, SEO, partner co-marketing, paid advertising, and video production. Implemented social media strategy, growing total social audience from 7k to 128k in two years.