Warren Travers Email & Phone Number

Seattle, Washington, United States

1 - Software Co | Gen AI transformation project for a leading software company—conducted baseline assessments to uncover opportunities, defined best practices, and quantified impact through rapid experimentation. Developed a comprehensive vision and implementation roadmap for end-to-end (PM, UX/UI, PD) AI adoption, focusing on both near and long term strategic goals2 - Software Co 2 | Evaluated customer success monetization opportunities with a focus on industry benchmarking

Analyzed industry trends and conducted consumer research to deliver strategic growth and market penetration recommendations

Led a workstream analyzing restaurant industry trends and data, identifying key differentiators between successful and unsuccessful brands to develop actionable strategies for enhancing brand performance

Conducted analysis of online advertising customer journey process, resulting in actionable insights and recommendations for improved customer experience

Atlanta, Georgia

Successfully managed and revitalized the brand, infusing it with an energetic and innovation backed by consumer insights and industry trends resulting in 16% YoY increase in membership. Developed impactful marketing campaigns and strategic partnerships, including the 50th AJC Peachtree Road Race with a 9% increase in participant applications and "America’s Marathon Weekend," which achieved a 22% rise in registrations for Publix Atlanta Marathon Led Diversity, Equity & Inclusion initiatives, implementing metrics and fostering dialogues that promoted a more equitable workplace and community engagement. These initiatives facilitated the launch of the "Common Ground" initiative, engaging over 30 local businesses and professionals in meaningful DE&I dialogues.

Atlanta, Georgia

Oversaw brand voice strategy and consistency across social media platforms, analyzing metrics to realign the brand, resulting in a 45% increase in overall follower count and a 30% increase among primary target audience. Successfully reduced paid costs by 10% while boosting interactions and click-through rates. Developed creative marketing tactics that led to a 7% increase in total registrations across 23 events.

Atlanta

Designed and implemented 20 person ambassador program to expand outreach and foster new community partnerships. Ambassadors organized local group runs and grassroots initiatives, effectively reaching underrepresented demographics and regions and converting non-members into members.

Baton Rouge, Louisiana Area

Managed a team of six managers overseeing external relations and marketing. Developed recruitment strategies, initiated high school dance marathons, led Freshman Leadership team development, orchestrated creative campaigns resulting in over $265,000 raised for Dance Marathon at LSU, fostered lasting partnerships with external partners, and ensured continuous team development.

Baton Rouge, Louisiana Area

Worked in a team of two to develop apparel for the Louisiana Marathon sold to over 5,000 participants. Created content promoting the Louisiana Marathon across social media channels, contributed to overall marketing and creative strategy, and facilitated the marathons

Master Of Business Administration - Mba

Mass Communication/Media Studies

Activities and Societies: Leadership and Learning Community, Dance Marathon, Resident Assistant, Students on Target, Beta Upsilon Chi