Will Clark Email & Phone Number

Birmingham, AL, US

Birmingham, AL, US

Brentwood, TN, US

• Held multiple senior leadership roles with responsibilities that included P&L responsibility for growing the company’s private duty home care business, establishing and leading the company’s corporate marketing.
• Collaborated with CEO, executive committee and board to lead development of 3-year corporate strategy and operating plan post acquisition of company’s largest competitor.
• Led expansion of company’s home care business and delivered more than 200% revenue growth in three years.
• Built company’s corporate marketing team which now supports sales and marketing efforts of more than 1,000 senior living communities across 47 states. Responsible for $50+ million annual marketing budget and 75 FTEs..
• Architected and implemented an internal and external brand strategy that improved customer Net Promoter Score 250% and increased brand awareness and consideration 65% and 69% respectively in one year.
• Designed and implemented an integrated marketing strategy that increased leads and visits 7.5% and 8.1% and drove a 25% increase in move-ins from digital marketing channels in 2016.

• Responsible for developing vision, strategy, and operating plan for a new model for an integrated senior care platform to support individuals and families in navigating and managing the complexities of aging.
• Raised a search fund and secured capital to complete acquisitions in the private duty home care market.
• Sourced and analyzed more than 20 homecare platform acquisitions and identified target acquisition. Dissolved business and ceased final contract negotiations with the target platform acquisition due to unrealistic.

Franklin, TN, US

• Promoted from Director to Senior Vice President in 3 years with increasing responsibilities for corporate strategy and strategic development. As SVP, led Healthways’ corporate strategy team responsible for strategic.
• Built and led a cross-functional team to develop the vision, strategy, solution design, and sales and marketing plans for the next generation value proposition and business model.
• Partnered with corporate development team to complete the $450 million acquisition of wellness company, Axia Health Management and repositioned Healthways from a disease management company to a well-being provider.
• Developed business plans that led to Healthways’ entry into the international market and the creation of a multi-year year alliance with a national pharmacy benefits manager.
• Designed and implemented the company’s strategic planning and performance management processes based on the Balanced Scorecard™ to support a major growth period for the company.

Boston, MA, US

• Research Fellow with Harvard Business School Professor Clayton Christensen researching how companies create disruptive innovations to sustain competitive advantage with a primary focus on education and healthcare.
• Contributing writer to three books on innovation – The Innovator’s Solution, Disrupting Class, and The Innovator’s Prescription.
• Delivered consulting engagement applying Christensen’s theories of innovation to build an internal innovation team for a Fortune 500 global chemical company.

• Built and led the strategy, fundraising, marketing, and product development for a successful nonprofit youth volunteer organization that focuses on service learning, community service, and teaching philanthropy.
• Organized and led international volunteer programs for high school and college students in the Atacama Desert and Patagonian regions of Chile
• Grew domestic program 50 annual participants in 1997 to 2,250 annual participants in 2000.
• Rebranded in 2002 as Youth Serve and is today a leading youth volunteer organization in Central Alabama.

• Responsible for managing manufacturing and delivery of high-end outdoor furniture products for a US-based furniture company from its Chilean manufacturing partner. Responsibilities included product development, quality.
• Grew product line from one product to ten in less than two years.

Mba

Ba, Cum Laude, Latin American Studies