With over 20 years of experience in customer insights and user experience, I help my clients design rewarding and engaging customer experiences in different industries. As a psychologist and a UXQB® certified professional, I apply scientific methods and evidence-based practices to understand customer needs, experiences, and behavior, and to transform customer insights into tangible product and service solutions.I am the founder of UX Fellows, a global alliance for UX research, consisting of more than 20 partner companies in all relevant markets worldwide. I am also the managing partner at Facit Digital, a leading customer research agency in Germany and part of the Serviceplan Group, the largest independent agency network in Europe. My mission is to deliver actionable and impactful customer insights that drive innovation and growth for my clients. I have published several papers and won awards for my work in the field of customer experience and UX research.