Wojciech Tomaszewski Email & Phone Number

Kraków, Pl

Cracow, Małopolskie, Pl

Myślenice, Małopolskie, Pl

Kraków, Woj. Małopolskie, Pl

Kraków, Woj. Małopolskie, Pl

Main responsibilities: • Responsible for marketing, sales, foreign expansion, e-commerce, and customer service • Co-development of the company's growth strategy • Managing the company's foreign expansion, including Country Managers• Managing +10 departments, teams of +150 FTEs, including directors and managers, also in an international environment (11 CEE countries)• Budget management (marketing, business development, investment, human resources): +200,000,000 PLN / +50,000,000 USD annually• Sales management: +1,000,000,000 PLN / +240,000,000 USD annually• Comprehensive management of the P&L• Developing and implementing new business concepts• Creating and executing brand strategy and marketing communication strategy• Comprehensive management of the marketing area (including SEM, SEO, Performance, Brand Image & Offline, PR, International, Research and Analysis, CRM & Loyalty)• Goals/KPIs: sales, gross margin, EBITDA, net profit, costs, ROI/CSR, AOV, CR, Traffic, SFO, and many others• Responsible for the successes of Answear.com:o From 5 million PLN annual sales / revenue to 1 billion PLN annual revenueo From several million PLN negative EBITDA to +60 million PLN EBITDAo Creator of the company's international expansion: 2013 - 100% sales in Poland, 2022 - 25% sales in Poland, 75% abroad (10 foreign CEE markets)o Building structures from scratch (organization, people, processes, strategy, and goals, in Poland and internationally)o Huge growth in KPIs such as: traffic, gross margin, AOV, CR, brand awareness, etc.• Marketing Director of the Year 2018• e-Commerce Director of the Year 2020 and e-Commerce Director of the Year 2022 Grand Prix award winner• Co-recipient of dozens of awards, in many countries, for the brands he managed, including the best product, best company, best service, best international expansion, best marketing department, best customer service, e-business of the year, or the best advertising campaign

Kraków, Lesser Poland, Pl

Wykładowca i TrenerResponsibilities:• Conducting lectures and courses for students (marketing, e-commerce, online business)• Providing training for companies (including setting up and running an online store)• Individual consultations for companies (topics as above)

Warszawa, Pl

Menedżer ds. rozwoju produktu i biznesu VOD / VideoResponsibilities:• Product development of the biggest / the most popular video on demand service in Poland (VOD.pl / vod.onet.pl) – established in February 2010 VOD.pl was / is a leading polish vod service offering streaming video of TV series, TV shows and feature movies from TVN Group, Warner Bros and other content providers• Creation and product development (responsibility for the website and its strategy, determining the direction of development and implementation of changes)• Creating a presence and development strategy of their video Onet.pl company (new video services + using the video by existing businesses)• Planning, preparing and carrying out projects in cooperation with IT department• Business development• Creation, change and implementation of new business models and additional distribution and sales channels • Developing and maintaining long-term relationships with technology, marketing & new business partners and with content suppliers (sales department support). Collaboration with business partners• Cooperation & support to sales and advertising departments on behalf of the Business Unit• Coordinating marketing activities and the pricing policyAwards and distinctions:• VOD.pl (as a market leader) has won a "2010 Service of the Year" award from Internet Standard in June 2011.

Warszawa, Pl

Menedżer Działu E-commerceResponsibilities:• Managing the full portfolio of e-commerce products in Onet.pl• Managing e-commerce & classifieds sites – 3.5 million users per month, 150 million page views per month• Creating of Onet.pl’s e-commerce strategy• Creation and development of e-commerce products• Managing e-commerce division (including team managers and product managers) and its budget. Managing 8 teams (about 40 people): marketplace team, auctions team, e-commerce products sales team, content team, product management team, customer service team + classifieds team and databases team• Achievement of goals in terms of revenues (transactional goals) and the number of hits / UV / RU etc.• Initiating and supervising over promotional activities (including SEO and promotion within the ITI group, as well as all topics related to digital marketing)• Establishing and maintaining contacts with key business partnersKey achievements: • Building several e-commerce services/products that generated the company tens of millions of PLN in revenue • Creating an alternative business model to the main model (ad serving): advertising products for e-commerce, subscriptions, sales commissions, revenue from clicks/e-commerce campaigns, subscriptions

Warszawa, Pl

Kierownik Serwisów E-commerce, E-commerce Manager oraz Kierownik Pasażu Handlowego.Responsibilities:• Managing the e-commerce services in Onet.pl portal, including OnetZakupy (the third biggest price comparison site in Poland at that time – 2 million users per month, 20 million page views per month) and OnetPasaz - the biggest e-shopping centre in Poland at that time• Managing 6 teams: marketplace / price comparison site team, auctions team, e-commerce products sales team, content team, product management team and customer service team. In total, more than 20 people, including managers and product managers• The creation and the implementation of the development strategy for e-commerce sites• Introduction of new services, projects and online business solutions• Analysis and implementation of solutions aimed at: a) increasing traffic, b) building user loyalty, c) providing revenue (commercialization)• Cooperation with major online stores, retail chains, manufacturers and distributors as well as content’s suppliers• Supervising over the promotion and distribution of e-commerce content within portal and outside portal (external partnerships)• Negotiating contracts and agreements with external partners• Preparing advertising and promotional offers• Marketing activities• Managing sales of advertising products for online stores industry• Responsibility for reaching the revenue, quantitative and viewership targetsKey achievements: • Building several e-commerce services/products that generated the company tens of millions of PLN in revenue • Creating an alternative business model to the main model (ad serving): advertising products for e-commerce, subscriptions, sales commissions, revenue from clicks/e-commerce campaigns, subscriptions

Paris, Île-De-France, Fr

Responsibilities:• Laying down and implementing the short and long-term purchasing strategies for a given product group• Production materials purchase management• Leading negotiations and concluding contracts with suppliers• Creating and maintaining long-term relationships with suppliers• Implementing savings projects• Looking for suppliers in Low Cost Countries• Active cooperation with other departments within following groups: R&D, sales, marketing, logistics and project managers• Preparation of reports and analyses• Supervision over the delivery realization dates• Auditing suppliers and their assessment according to specified criteria• Analyzing the production materials suppliers’ market and trends in the industry• Reporting to the Head of Purchasing in Poland and the Director of the purchasing group in France• Business trips: domestic and foreign (France, China)• Participating in the implementation of Valeo projects for, among others, GM Opel / Saab, Renault, Peugeot / CitroenKey achievement:• Outsourcing - transferring production from 2 factories in France and Sweden to a factory in China (finding a partner, trade negotiations, audits at the factory in China, signing the contract) -> 10 million PLN savings per year

Saint-Étienne, Fr

BLS (Moto / DIY) Department.Non-Food Purchasing Headquarters.Responsibilities:• Developing and implementing short and long term strategies for the department's purchasing policies• Negotiating the cooperation terms with suppliers• Category management• Market research, industry and competition activities analysis• Developing long-term cooperation with strategic suppliers and finding new sources of supply• Cooperating with foreign partners in France, Italy and China• Marketing – including the organization of nationwide promotional campaigns (including newsletters, billboards, competitions)• Assortment management / category management• Establishing the pricing policy• Determining the pricing and profit margin policies • Managing a team of people• Managing the department’s budget• Analysis and costs optimization• Company website: http://www.groupe-casino.fr/enKey achievements:• Multiple achievement of ambitious revenue and margin goals resulting in several promotions to more prestigious categories and higher positions

Saint-Étienne, Fr

Consumer Electronics Department.Non-Food Purchasing Headquarters.Responsibilities:- as above (different business sector)

Saint-Étienne, Fr

Management Trainee Programme.Responsibilities:• Internship program for top university graduates in economics which prepares them for managerial positions within Casino Group.• Several months long internship in key areas of the company (departments: purchasing, logistics, finance, marketing, sales, IT)• Tasks: among others, developing a plan for changing the assortment and the pricing policy of a chosen product category as well as creating plans to optimize cooperation between Headquarters purchasing and sales departments

Executive Master Of Business Administration (Mba)

Postgraduate Studies, International Economics

Master'S Degree, International Economics

Economics