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My creative energy draws from a life perspective of a poet and sociologist, moving across different cultures and fields of human experience. Applying social imagination and poetic perceptiveness, making connections, composing relations, revealing emotions, meaning and the why.My practice is about disarming formulas and inviting curious, imaginative and resourceful human energy, agile awareness of emotions and relations as strategic resource, transformative force to re-frame design situation, revealing and engaging new possibilities.Having never neatly followed a single disciplinary track, I continue to learn, care, and imagine - remaining a sociologist who studied product design, a poet interested in curious forms of our relationship with technology and each other.I haven’t given up enthusiasm and hope, facing the world around me with childlike astonishment and curiosity, probing innovation through making awareness of our emotions and relations tangible and disarmingly human.There is so much more to learn. There is so much more to imagine.My journey is defined by learning, caring, imagining, and creating with people who are eager to do things they haven't done before. This expanded my transformative perspective, applied to designing new forms of relationship between people, culture, and technology. My journey, work and bio: http://www.hello-wojtek.com/Whether it means supporting people in treatment through mobilizing benevolent awareness of our healing resources & relations /Astra-Zeneca, FluMist - Ticklish Response, MERC, Keytruda - Get Well Glow/, unlocking the experiential potential of connected cars /Ford - Electriquette, Walk with Me, Mazda - Emotional Onboarding/, turning digital flows inside-out and re-connecting data transformations with what they stand for, human emotions and relations /Dominos - Pizza Tracker experiences, On-Star - Coming Home, Ford - Anticipatory Energy System/, or using experience innovation to help people find new doors to brand and product stories /VW GTI - Fast, V2Guitar, Hotels.com - Sound Capsules/ - my design practice is about expanding awareness of new possibilities, aiming to make experience of connected world meaningful and disarmingly human.I am an inventor holding a US Patent for new forms of benevolent communication between different participants of connected mobility; with several concepts in Patent Disclosure process.Patent No: 11189173Issue Date: Nov 30, 2021www.hello-wojtek.comwww.kineticoptimism.comwww.roomformorepossibilities.com
Kinetic Optimism Studio
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PartnerKinetic Optimism Studio Dec 2016 - PresentDetroit, MichiganKinetic Optimism Studio is an experience innovation practice bringing together design, social imagination, and a system-based approach to find unique solutions for emerging technology products and new social frameworks.www.kineticoptimism.comWhether it means supporting people in treatment through mobilizing benevolent awareness of our healing resources & relations, or unlocking service potential of connected car, our designs aim to make experience of connected world meaningful and delightfully human.At the core of our approach is the ability to generate the new perspective, new structure of our awareness of context, relations, resources and possibilities - agile, transformative perspective.We are the catalyst for new ideas, products, and experiences that help people find new doors to brand meaning and purpose.As an experience innovation studio we were lucky to find unique partners and collaborate on special projects for AstraZeneca, United Rentals, Johnson & Johnson, MERC, Mazda, VitaminWater, Ford, Lincoln, and others.Partnering with Ford Product Development k_o studio unlocks participatory potential of connected world, recasting objects, systems and services as adaptive companions engaged in social context, inviting new relations, and opening new experiential narratives.k_o studio process is focused on inspiring new relations between people and objects. We see these relations as always open and becoming.Design is about creating new possibilities for people to seek meaning in everyday experience.There is a surplus of social possibility to any object or system that is not revealed through current interaction patterns.We believe simply there is more to life than being in a “permanent task mode”.Studio design process uses values and ethics as both a lens of its own and as a site for design inquiry and intervention.Studio approach investigates how objects and systems can act as disarming instigators of embodied social values and relationships. -
Executive Director, Experience DesignVmly&R Dec 2016 - Dec 2023Detroit, Michigan, United StatesExperience design is about placing people and world in active and resonant relation to each other. My design process sees networked, adaptive, and always-on products as an open structure, engaging in a search for possibilities.My practice - especially located in a larger organization - is about disarming formulas and inviting curious, imaginative, and resourceful human energy, agile awareness of emotions and relations as strategically transformative resources, re-framing design situation, revealing and engaging new possibilities.k_o studio process is focused on inspiring new relations between people and objects. We see these relations as always open and becoming.Studio approach investigates how objects and systems can act as disarming instigators of embodied social values and relationships: we call them social accessories.Since 2018 k_o studio partners with Ford Product Development, Research & Advanced Engineering - bringing together experience design and technological architecture to unlock experiential potential of Software Defined Vehicle /with a US patent granted and several joined patent disclosures, and number of unique experience prototypes/.The essence of this unique collaboration is about technology and experience design, coming together at the architecting stage, making room for the new, compelling human experiences, that have ability to differentiate what otherwise would be a conventional function. Partnering with Ford Product Development, at kinetic optimism studio we are designing experiences that unlock Connected Vehicle’s (CV) behavioral potential, investigating new roles and relationships that Connected Vehicle is starting to participate in unfolding new techno-social situations: personal, social and public.As an experience innovation studio we were lucky to find unique partners and collaborate on special projects for AstraZeneca, United Rentals, Johnson & Johnson, MERC, Mazda, VitaminWater, Ford, Lincoln, and others. -
FounderRoom For More Possibilities Mar 2015 - Jan 2018- Post-GeographicI want to reimagine how the connection between technology and our world could be.My practice is about disarming formulas and inviting curious, imaginative, and resourceful human energy, agile awareness of emotions and relations as strategically transformative resources, re-framing design situation, revealing and engaging new possibilities.I see designing for experience as a way to invite resonance and animate our conversation with the world, recasting the use and presence of analog and digital things in our orbit as instruments to compose dynamic harmonies with the possibilities of the moment in front of us.Room for More Possibilities - www.roomformorepossibilities.com - is an experience strategy and design collective and design process driven by simple human values, curiosity, imagination and disruptive empathy to what makes people human, not just easily satisfied consumers or optimal users.Future experience narrative is about unlocking inventive potential of our relationship with technology to inspire new emotional links between people and products. -
Evp Invention Strategy & Poetic TechnologyCrispin Porter + Bogusky Oct 2012 - Mar 2015Boulder, Colorado And Post-GeographicDeveloping original Invention Strategy, Invention Design and Creative Technology vision and process to inspire new experiential narratives and foster new forms of engagement between people and products, with transformative experiences like Dominos PIZZA TRACKER and emoji ordering.Intentionally expanding ways how design, strategy, experience & technology can come together while adding value, and being strategically engaged in transformative client work & special projects.With dozens of influential experience platforms, design strategies, experience narratives, and prototypes, helping people find new doors to product meaning and story - this category-agnostic, eclectic, and agile unit attracted unique and diverse talent, making distinctive contributions to award-winning work.* - having never neatly fit into a single disciplinary track, I continue learning by fostering innovation across creative & invention strategy, design strategy, creative technology and experience design.Leading Invention Strategy & Design platform and eclectic teams of creative thinkers through original vision of invention strategy, design and creative technology across Agency creative process, accounts and geographies.I joined Crispin Porter + Bogusky in 2004 to innovate creative strategy process, inspire and discover new cultural possibilities for some of the most beloved brands like Volkswagen, Virgin Atlantic, IKEA, Hulu, Burger King, Buell, Coke ZERO, Microsoft Windows, American Express, Fruit of The Loom, DIESEL, Dominos, KMC, Milka, Hotels.com, Infiniti and many others. Room for More Possibilities is an invention strategy process expanding brand stories into invention platforms, designing and prototyping inventions to expand possibilities of how brand stories are told and experienced.POETIC TECHNOLOGY is about inspiring new forms of inhabiting technology with our humanity and inventing new forms of storytelling engaging our imaginative collaboration. -
Evp Group Creative Strategy DirectorCrispin Porter + Bogusky Feb 2010 - Sep 2012London, United KingdomEnvisioning original Creative Strategy process, vision, values, culture and infectious creative energy to start-up post-geographic agency voice and presence in Europe. Building, mentoring and leading team of original creative thinkers to inspire innovation of creative process.Developing creative strategy and new experiential narratives and new forms of storytelling for brands like Milka, Paddy Power, DIESEL, M-B AMG, Microsoft and many others.My journey and bio: http://www.hello-wojtek.com/My practice is about disarming formulas and inviting curious, imaginative and resourceful human energy, agile awareness of emotions and relations as strategic resource, transformative force to reframe design situation, revealing and engaging new possibilities.I have been called creative strategist, inventor, experience designer, idealist, sociologist and poet - I continue to inhabit each of these sensibilities simultaneously, trying to keep my persona together.Having never neatly followed a single disciplinary track, I learn, care, and imagine, making connections, composing relations, revealing meaning, and the why? ... designing ideas, strategies, creative & design briefs, experience energy systems, or novel experience narratives.I haven’t given up enthusiasm and hope, facing the world around me with child like astonishment and curiosity, probing innovation through making awareness of our emotions, and relations tangible and disarmingly human.Call it transformative perspective, call it creative strategy, call it social imagination, call it making room for more possibilities. -
Vp Group Director Cognitive And Cultural StudiesCrispin Porter Bogusky Jun 2004 - Jan 2010Miami/Fort Lauderdale AreaCo-creating disruptive vision of original Creative Strategy process during defining period for CP+B creative philosophy of invention. Developing Creative Strategy process focused on giving brand cultural advantage. I have been called creative strategist, inventor, experience designer, idealist, sociologist and poet - I continue to inhabit each of these sensibilities simultaneously, trying to keep my persona together.Having never neatly followed a single disciplinary track, I learn, care, and imagine, making connections, composing relations, revealing meaning, and the why? Call it making room for more possibilities.I haven’t given up enthusiasm and hope, facing the world around me with child like astonishment and curiosity, probing innovation through making awareness of our emotions, and relations tangible and disarmingly human.Fostering innovation of Creative Strategy process through investigation of product truth, deep understanding of culture and human experience, child-like curiosity, humanity and questioning conventions imagination that helps to experiment and discover new cultural possibilities for the brand. Co-authoring many disruptive, culture-changing strategies for brands like Volkswagen, IKEA, MINI, Truth, Virgin Atlantic, Hulu, Buell Motorcycles, Pearl Izumi, Haggar, Burger King, Miller Lite, KMC, Domino’s, Coke ZERO, Vitamin Water, SlimJim, Ask.com, GAP.Leading creative and digital strategy process for Volkswagen brand in the US and Canada, fostering innovation of creative strategy process to inspire great creative work: “GTI Make friends with your Fast” and “GTI Unpimp my ride”, “Safe Happens”, “Meet the Volkswagens”, “VW Pre-loved”, “Rabbit”.(with Grand Prix Lion for VW GTI Integrated Campaign and many other creative and effectives awards)Leading and mentoring teams of original creative thinkers and defining vision, core values, culture and process and talent of Agency creative strategy group. -
Vp Strategic PlanningMccann Worldgroup Jun 2001 - May 2004Greater Detroit AreaDeveloping infectious forms of original thinking and unique perspectives on the world, investigating futures of our relationship with technology and ongoing deep understanding of culture and human behavior, to inspire creative vision of the agency.Developing creative strategies rooted in deep understanding of human experience with one of the most complex objects of consumption, the car. -
Senior Account PlannerMccann-Erickson Jan 1998 - Mar 2001Warsaw, Masovian District, PolandBringing original lens of cultural anthropology and empathy into what makes people human not just easily satisfied consumers into creative strategy development process. Unique experience of experimenting with Creative Strategy process under conditions of unprecedented cultural, social and economical change. Translating brand values and stories between different cultural, socio-economic, and everyday life contexts.Making brand stories meaningful part of cultural change process.This experience of seeking cultural meaningfulness, and brand's POV on culture and daily life in culture under accelerated change equipped equipped me with unique combination of humanity, uncommon sense, imagination and courage to embrace the unknown.Developing cultural relevance strategies for some core Agency global clients: Opel, Gillette, L'Orea'l, Master-Card, Coke, Nescafe, Yoplait, Hasbro, Booths, and many others.
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Frequently Asked Questions about Wojtek Szumowski
What company does Wojtek Szumowski work for?
Wojtek Szumowski works for Kinetic Optimism Studio
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Wojtek Szumowski's current role is Experience Designer, Sociologist, Poet.
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Wojtek Szumowski's email address is id****@****hoo.com
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Wojtek Szumowski's direct phone number is +130356*****
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Wojtek Szumowski has skills like Creative Strategy, Digital Strategy, Interactive Advertising, Integrated Marketing, Strategy, Brand Development, Customer Insight, Digital Marketing, Brand Architecture, Interactive Marketing, Advertising, Social Media Marketing.
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Wojciech Szumowski
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Wojciech Szumowski
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