• Developed and implemented long-term growth strategies for the company, focusing on market trends and competitive analysis to adapt the Group's business strategy (ekiosk, nexto, mala ksiegowosc).• Designed a strategic roadmap for digital development, prioritizing user experience improvements • Oversaw the creation and redesign of web platforms, applications and services, ensuring they are user-friendly, visually appealing, and consistent with the Group’s brand values and business goals.• Led the development and execution of e-commerce/subscription strategies for the Group, overseeing the implementation process.• Managed e-commerce, product, and business intelligence departments, driving synergies between teams to enhance overall performance.• Coordinated promotional efforts and marketing campaigns to increase brand awareness and attract new customers.• Collaborated in the development of budget assumptions, ensuring alignment with strategic priorities.• Managed project budgets related to data initiatives, ensuring ROI and adherence to financial plans.• Conducted market research to understand industry trends, competitive strategies, and emerging opportunities in content distribution and monetization.• Accountable for achieving revenue targets, and developing innovative monetization strategies, including pricing models, promotional campaigns, and partnerships.• Designed and implemented comprehensive data management and monetization strategies aligned with the Group’s overarching goals.• Analyzed sales, marketing, and customer behaviour data to identify areas for optimization and growth.• Spearheaded the digitization of company processes and services, introducing modern tools and technologies to support marketing, sales, and data analysis.• Collaborated with reporting teams to develop comprehensive reports that drive business performance optimization.

• Promoting and building a performance-driven, disciplined revenue culture focused on customer satisfaction• Creation of the company marketing strategy, value proposition and execution,• Leading and supervised a diverse team of 20 individuals• Working with the product management and development teams to manage all aspects of the product(s) marketing,• Developing clear insights and rapidly learning from the outcomes of all marketing and sales endeavours (including SEO, SEM, influencer marketing, content marketing, and social media), and consistently leveraging analytics to adjust, acquire knowledge, and accelerate growth,• Lead development of customer segmentation to drive customer costs acquisition down and increase customer lifetime values behind onsite/offsite personalization and marketing automation• Establishing a systematic approach to growth, marrying quantitative (analysis, data science, experimentation) and qualitative (user research, usability testing) in order to drive compounding double-digit improvements across all funnel metrics.• Developing, validating and optimizing the overall revenue processes to ensure accuracy, promoting awareness of potential changes, and building a scalability level for all routes to market,• Establishing both short-term results and long-term revenue forecasting and pricing strategies to meet profitability targets,• Playing a significant role in identifying and launching partnership strategies to create enhanced channel and business development opportunities,

Vue International is one of the world's leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 229 sites and 2,000 screens. The group has leading positions in the United Kingdom, Ireland, Poland Germany, Denmark, Netherlands, Italy and Taiwan.• Deliver the Group product management strategy, liaising with the Group Director of Digital, Territories (UK, Germany, Poland, Italy, Holland) and other business functions where necessary.• Ownership of product development including testing, experimentation and management of the backlog.• Completion of cost / benefit analyses for new products.• Ownership of app and digital wallet development.• Scaling the CVM product at pace• Managing loyalty-based promotions for repeat online/app purchases.• Prioritization of product solutions that are "portable" between Territories.• Management of analytics and sharing of learning and insights with Territories to inform "best practice".• Defining and improving SCV (Single Customer View).• Delivering tactics to increase LTV (Lifetime Value).• Ownership of email & push strategy and development of "best practice" for Territories, along with the establishment of KPIs for performance assessment.

I supervised all Multikino digital projects from strategic planning through to implementation, providing in addition regular evaluations, analytical reports, business cases and recommendations. I managed the team of 5 senior digital specialists and managersKey Projects • Prepared and implemented e-commerce strategy - new web service multikino.pl (2017) with cooperation of VUE UK, CinemaxX DE and The Space IT cinemas• Developed customers experience database and loyalty programs (eCRM)• Improved ticketing and booking performance by 400% over two last years by rebuilding sales funnel (mobile first), ongoing A/B tests and personalised incentives . Every second ticket goes "through Internet channel" (booked and/or sold)• Implemented ongoing Customer Satisfaction Surveys (NPS of all cinema sites) with YourCX platform• Full integration with .Insider - growth management platform• Project management of first digital unlimited card for cinema goers in Poland based on monthly subscriptionDriving and implementing Multikino mobile’s transformation• Launched first fully responsive cinema website in Poland (more than 60% traffic on mobile)• Launched first cinema mobile app with mobile payment solution in Poland (Jan-2013) • Expansion of bluetooth (beacons) and WIFI proximity marketing in cinema chain• First FB Bot implementation in European cinema industry• First Google Wallet implementation in Polish cinema Industry (included coupons and vouchers) Responsible for• Increasing e-commerce revenue • Customer base analysis and segmentation, customer lifecycle management, • Coordinate the implementation of connections and processes related to CVM across the company systems• Set best practices frameworks (customer journeys, contact strategy, campaign prioritisation, reporting)• Managing and controlling of digital OPEX and CAPEX budget • Supervising social media communication and SEM campaigns • Planning and building content strategy unit - in-house editorial team

I focus on selling and delivering of digital media to Multikino Media's corporate clients.Cultivating relationships with key corporate partners (big brands and movie distributors) to meet their expectations on digital advertising.

Key Projects• Carried out a tender and have created new service from scratch Netia in 3 months during the rebranding of Netia in early 2011, • Launched the first, mobile e-sale service in telecommunication market (m.netia.pl), • Implemented the sale of e-products (ebooks, audiobooks, music, magazines) paid to the subscriber's hands which translates to increasing average revenue from client• Developed new products "for 1zł" (consoles, laptops) and tariff - exclusively on website• Launched electronic hardware e-shop (netia.emarket.pl) cooperations with biggest polish hardware distributors ABCData. • Planned and ran the tender for the first Netia's mobile applications (IOS, Android) that supports subscriber account and WiFi FON Service• Planned and ran usability tests (netia.pl and netiaonline.pl)E-commerce activities• Analysing consumer’s buying trends and utilising it for the purposes of improving landing pages (running A/B tests)• Created and implemented a system for handling Internet leads Telesales department's what made it possible to double the proportion of outgoing contracts and reducing the time of the first phone from 2 days to 1 hour max• Prepared the research project "mystery caller" for the Telesales department which resulted in lowering the cost by obtaining the contracts and evaluating the consultants effectiveness and competiveness • Signed the new contracts concerning success fees with agency that specify the results from SEO.Planned new media strategies for e-communications department, • Increasing the share of efficiency campaigns (SEM),• Launch of the pilot campaign of advanced behavioural targeting - Ignition One• Diversification of ways of generating sales leads (systematizing marketing affiliation activities)

• Managed the heyah.pl service, conducted a complete redesigning service 3 times (2006, 2008, 2010)• Assured and controlled online production budget • Prepared from ideas into practice of building the e-shop for Heyah Mix (tariff & mobile handsets)• Lead the planning and construction of Heyah Club loyalty program, and created a website to assist it (heyahklub.pl). Supported ATL campaign• Coordinated the development process of SelfCare heyah (internal work with IT department)• Implemented first offer in the market -"phone without a contract" and development e-shop with handsets• Coordinated Internet media budget,• Responsible for the activities of SEM and SEO• Introduced the first ever telecommunication Mobile fanpage with more than 100 000 fans on FB (2009), drove a social campaigns in NK.pl and Fotka.pl (both sites were the most numerous fan clubs)• Working with interactive agencies, BTL, ATL, PR, research

• Prepared an interactive concepts in the 3 ATL tenders (BPH, PZU, Danone) - 2 wins (PZU and Danone)• Worked with subcontractors and freelancers in building campaigns and promotional services for agency clients• Implemented promotional services for brands such as Gingers, Pedigree, PZU, Danone• Gained new customers - Belgium Brewery, Karen Notebook.

• Responsible for integration of consumer loyalty programs with activities on the L&M website (www.L-M.pl), • Responsible for organisation and execution of a road show L&M Get Connected at the Polish seaside. Cycle of 17 parties taking place at the sea connected with promotional activities. All integrated with Internet service on the L&M website.

• Cooperation with Marlboro Soft launch,• Responsible for website development that supported Marlboro Adventure Team consumer program (www.joinMAT.pl), • Cooperation with MATekspedycja – first virtual consumer program. Internet game lasted 1 month and engaged 10 000 consumers (www.MATekspedycja.pl)

• Development of initial L&M website project (first L&M website in the world)