Wole Bamgboye (Acim) Email & Phone Number

Lagos, Nigeria

- Leading product marketing strategy for payment solutions (Multi-Currency Wallet, OTC Desk, Virtual USD Cards).- Developing and executing comprehensive go-to-market plans to drive product user growth, awareness, and adoption.- Analysing market trends and user data to inform product marketing strategies.

• Led product marketing growth from a nascent startup of about 15 users to an industry leader serving over 2,500+ businesses. Spearheading product go-to-market strategy and execution, sales enablement, product growth, demand generation, event management, digital ads, messaging, and positioning.• Working with Developers, UX/UI, and Customer Success teams to optimize products and improve user experience.Key Achievements:• Drove product growth - from a budding B2B startup with about 15 users; into an industry leader with 2,500+ businesses.• 1,500% increase in avg. monthly sign-ups.• 950% increase in avg. monthly organic sign-ups.• 230% increase in monthly active app users.• 255% increase in on-boarded clients.• 1000+ SaaS Sign-ups in 8 months. • 210% email database organic growth in 9 months.• Improved the brand quality of the SaaS products.• Successful rebranding and repositioning.

Lagos State, Nigeria

Tranter Group of Companies - (Tranter IT and IoT Africa)Leading the group of companies marketing communications department/In-house agency executing integrated marketing communications to increase brand awareness, generate leads/sales, and deliver on KPIs across 5 subsidiary brands in the IT, Software, & SaaS (IoT Africa, and Tranter IT) and Hospitality (La Mango Restaurant).Key Achievements:• Facilitated 39% YoY company growth.• Increased online events lead generation by over 233%.• Improved organic digital engagement by about 70%.• Created compelling pitch decks, datasheets, testimonials, and proposals that won new clients.• Grew email marketing database by 214%.• Improved Marketing collateral quality.• Introduced fresh content creation ideas, video adverts and documentaries production, etc. with fantastic results.• Shortened creative production lead time & improving quality.• Transformed departmental co-working culture.

Key Achievements:• Successfully worked with the marketing manager to plan, design, and monitor external and internal communications, including advertising, digital marketing, social media, etc. • Helped plan and organize international events hosting over 3000 professionals; with over 100 brands including Dangote Group, Shell, Procter & Gamble, Nestle Nigeria, and Unilever.• Managed over 700 digitally generated sales leads for internal distribution across Nigeria.• Created content for digital media which had an average audience engagement increase of 500%.

Led marketing and communications efforts of the group of companies including Kari-Care, (a technology start-up and subsidiary of PE Energy).Key Achievements (PE Energy):• Led a team of 5 people to rebuild the company’s brand identity & digital identity including website, company profile, presentations, brochure, email signature, documents, flyers, etc. • 800% increase in traffic & lead generation• Achieved 11,900% average increase in reach/impressions while managing digital content.• Achieved 1# keyword ranking for Keywords through strategic Search Engine Optimization (SEO)• Achieved market penetration of the power and water industry in collaboration with engineering and power departments.Achievements (Kari-Care eCommerce): • Worked with a global team to project-manage the company from idea to launch: - Go-to-market & marketing strategy - Mobile App, User Experience, & Website development - eCommerce market Penetration• Worked with a team to project-manage the design, branding, & construction of the Experience Center in Lagos, Nigeria.

Lagos, Nigeria

Click the link to check out my Creative Portfolio!- Graphics Design.- Brand Building.- Content Marketing- Digital Marketing- Videography- Research & Analysis

Lagos, Nigeria.

Brand PR Strategy, Brand Media Output tracking, Digital Content Writing, Design, Brand Social Media Management.Achievements: • Worked with a team of 14 people to execute Public Relations, Strategic Communications & Social Media Management for Global and indigenous brands including Mastercard, Truecaller, Western Union, Nike, Norwegian Seafood Council, UBS, Bluegate, Stanbic IBTC Bank, and Coventry University.• Led a team of 5 people to manage Kirusa (A technology, messaging, and voice-over data company) client account through creative and strategic inbound content marketing leading to a 180° change in client feedback from negative to positive.• Crafted creative inbound content which went on to get huge earned media features in over 120 top national newspapers (Punch Online), and blogs going on to earn well over 1.5 million online impressions.• Achieved about 98% successful tracking & analysis of offline and online client media coverage daily.• Wrote/co-wrote and published over 40 press releases & feature articles.• Worked with a contact list of about 200 bloggers and media houses locally and globally for public relations campaigns.

Certificate In Professional Marketing, Marketing

Activities and Societies: - Digital Marketing (DM) - Customer Experience (CE) - Marketing (MKT)-Mandatory module - Integrated.

Certification, Brand Management

Bachelor Of Science (B.Sc.), Mass Communication/Media Studies

Activities and Societies: Public Speaking, Radio Presentation, Designer, Critical Thinker