I'm leading the Ads Conversion Signals team at Reddit. Our team is responsible for the products as well as infrastructures that ingest web signals through Reddit pixel and Reddit Conversions API, ingest app signals through SKAN and MMPs, integrate with 3rd parties (e.g. CDPs, Google Tag Manager, etc.), and provide advertiser facing surfaces (e.g. Reddit Events Manager) and tools (e.g. Reddit Pixel Helper) for advertisers to manage their signals integration.On top of growing the adoption of Reddit's conversion signals products, I'm also leading initiatives and/or programs that would improve our signals quality, observability, and privacy (e.g. through Privacy Enhancing Technologies) to maximize advertiser value.

I started my Meta career by supporting multiple teams within the Ads Signals organization to solve the "Signal Loss" problem through technologies such as:- Aggregated Event Measurement is a protocol that allows for measurement of web and app events from people using iOS 14.5 or later devices. Learn more at https://www.facebook.com/business/help/721422165168355- Conversions API is designed to create a direct connection between advertiser's marketing data and the systems which help optimize ad targeting, decrease cost per action and measure results across Meta technologies. Learn more at https://www.facebook.com/business/help/2041148702652965Later, I decided to move to the Meta Stores (https://www.meta.com/) organization and help Meta sell its software as well as hardware through supporting multiple teams of engineers and managers such as:- Meta Stores OmniChannel: Launch new channels (online and offline) for consumers to explore and purchase Meta’s Reality Lab products (e.g. Meta Quest)- Meta Stores Order Systems: Build reliable, efficient, and scalable order systems (e.g. processing, inventory, promising, etc.) to support the growth of Meta Store sales- Meta Sales Intelligence: We are to make every salesperson in Meta’s ecosystem better at their job by providing insights they need to deeply understand and serve their customers when selling Meta products (e.g. Audience Network, WhatsApp Business Account, Workplace, Meta Quests, etc.)

Single-threaded tech leader for a Prime level software architecture that manages "Prime member journeys". We serves EVERY Prime member in the world with billions of real-time interactive experiences.Supported multiple teams:- Prime Journey Platform: A journey is a series of interactions that the customer will experience to transition from one state to another while progressing toward a desired outcome (e.g. non Prime -> new to Prime -> tenured Prime). Our team built a multi-tenant journey platform that served every Prime member across the world.- Prime Journey Tooling: We developed a set of web based tools that allowed anyone at Amazon to create, manage, and launch new customer journey programs at scale in a self-service manner, without developer effort.

Hands on software development and tech leading in multiple business domain within the Prime/DEX (Deliver Experience) organization such as- Prime Member Acquisition- Prime Member Activation- Prime Member Retention- Prime Member Management- Prime Member Customer service- Prime Delivery Experience