Provide brand and marketing consulting to a breadth of global, private equity and regional clients. Recent projects include industry consolidation analyses, category innovation opportunity assessments, website design and development initiatives, and event marketing planning and execution.

Led all corporate marketing, branding, and advertising efforts. Developed B2B client engagement strategies including the creation of new tools, presentations and category immersions. Drove the identification and application of emerging trends and consumer insights. Oversaw all industry trade shows and PR initiatives.

Global head of Home and Personal Care (HPC) Fragrance Marketing. Responsible for developing and leading marketing strategy and generating business development opportunities. Oversee the Global HPC Marketing community and direct the daily operations of the US Marketing team (9 direct reports). Develop highly creative presentations, events and sensorial immersions for CPG clients that lead to increased business growth for both our clients and Takasago.

Lead the US marketing and design team (6 direct reports) supporting business activities across the fabric care, air care, hard surface cleaning, personal cleansing, hair care, and specialty categories. Responsible for identifying and developing business growth opportunities for a wide spectrum of global packaged good clients and well-known brands. Also globally responsible for efforts to differentiate the Firmenich brand from the competition including providing leadership of TRENZ and Sensorium… Show more Lead the US marketing and design team (6 direct reports) supporting business activities across the fabric care, air care, hard surface cleaning, personal cleansing, hair care, and specialty categories. Responsible for identifying and developing business growth opportunities for a wide spectrum of global packaged good clients and well-known brands. Also globally responsible for efforts to differentiate the Firmenich brand from the competition including providing leadership of TRENZ and Sensorium initiatives. Show less

Led a team charged with research and development activities for liquid laundry detergents, liquid fabric softeners and laundry dryer sheets. Major brands include Arm & Hammer, Xtra, Delicare, Fresh ‘n Soft, and Nice ‘n Fluffy having combined sales of $450 Million annually. Served as the primary R&D liaison for formulation, processing, and packaging development. Responsibilities included new product conceptualization / development; scale-up/plant implementation; claims substantiation;… Show more Led a team charged with research and development activities for liquid laundry detergents, liquid fabric softeners and laundry dryer sheets. Major brands include Arm & Hammer, Xtra, Delicare, Fresh ‘n Soft, and Nice ‘n Fluffy having combined sales of $450 Million annually. Served as the primary R&D liaison for formulation, processing, and packaging development. Responsibilities included new product conceptualization / development; scale-up/plant implementation; claims substantiation; regulatory compliance; consumer testing. Show less

Founded and led all product, processing, and business development activities for Riverstone - a Unilever start-up venture aimed at providing high-end dry cleaning and laundering services directly to consumers. Devised the business, marketing, customer care, technology, and market implementation strategies. Initiated the partnership that resulted in the successful sale of Riverstone to one of the Founders of Staples.

Identified and led cross-category innovation & growth initiatives from conceptualization to implementation. Managed all cross-functional aspects of corporate new ventures including Marketing, Customer Service, IT, and Technical Development. Identified creative approaches for pursuing business and technical opportunities.

Led the technical development group (7 direct reports) with full responsibility for Wisk, Surf, All and Rinso laundry products. Coordinated formulation development, process development, and product start-ups at both company and co-packer facilities. Led regulatory compliance, intellectual property / patent and clinical activities.

Supervised the Quality Assurance Lab (12 direct reports) with full responsibility for product quality of Mead’s color copiers.

Conducted research, development and scale-up of new product lines (e.g. super-absorbents, cement modifiers, paper additives, nonwoven binders, and chemical warfare protective resins).