Lauren W. Email & Phone Number

Miami, Fl, Us

Minneapolis, Minnesota, Us

Oversaw full service marketing agency clients, compliance, co-op, business development, vendor relationships and CarSoup channel sales.

San Francisco, California, Us

Launched disruptive ecommerce solutions to Tier 1, 2 and 3 Automotive clients base throughout the US. Company backed by Y Combinator, Khosla Ventures, Thiel Capital, and Bullpen Capital. Best-in-class, Modal (previously Drive Motors) was first of it's kind to offer a fully transparent and integrated solution offering transacted sales with financing, integrated contracts, upsells, trades and more.*Owned relationship and end to end integration with Karma Automotive, NMAC, IFS*Developed successful lease calculation integration and instant lease capabilities*Refined upsell opportunities with PEN integrations*Refined in-store "Shop" functionality to spec*Refined technical spec on rebates, conditional offers and inventory pricing integrations*Owned technical spec integration into Shift Digital relationships for Porsche, Toyota, Subaru, Mercedes-Benz*Consulted and maintained dealerships on the use of the product suite and developing product lineup

Pacific Palisades, California, Us

Launched the digital advertising agency and sister company to fusionZONE AUTOMOTIVE, the well respected and 12 year old boutique automotive website provider and technology developer.Managed the implementation of integrated offerings, tools and identified cross-platform marketing opportunities., including robust offerings in SEM (Google and Bing), SEO and Social Media.*Produced over $3.5M in Annual Recurring Revenue by 18 months with over 200 clients*Achieved Google Premier Partner status with nearly $10M annual Google Ads spend *Achieved Facebook Marketing Partner with over $1M annual spend*Achieved Google Channel Partnership in first year and grew SEM business 101% YOY*Defined requirements to standardize the measurement of success*Sought clients and managed their business goals into an actionable digital strategy

Boston, Massachusetts, Us

Lead by the founder of TripAdvisor, Langley Steinert, CarGurus reinvigorated the lead generation marketplace for the Automotive space. High conversion rates driven from SEO pushed CarGurus to quickly overtake AutoTrader, Cars.com and others as the top searched automotive shopping site in a few short years.*Leveraged high level relationships and technological understanding, to drive sales specifically within the Wards 100 of listing service, behavioral display and retargeting services.*President’s Award Winner 2015

Early to market SEM Google Premier SMB Partner and Bing Ads Elite SMB Partner also responsible for developing AdLogic and ZipDriven platforms still used today by PureCars. Consistent recognition with awards for customer satisfaction, innovation, transparency and mobile performance. Showroom Logic pioneered Automotive SEM, direct to VDP (deep linking) and VDP conversion metrics for website providers.*2014 INC 500 #26 | 2015 INC 500 #143 | 2016 INC 500 #505*2014 Google Innovator of the Year - Across all Channel Partners*2014 Google Mobile Champs - Auto Vertical*2015 Google Customer Service Champs - Across all Channel Partners

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Los Angeles, Ca, Us

A division of Westlake Financial, managed the integrations and suite of services offered to Independent Dealerships through the proprietary DMS known as DealerCenter.*Owned training and support for new product integration and launches *Outlined and participated on mobile app development*Collaborated on offerings with Dealertrack and Experian to maximize larger use of Westlake Financial and offer larger use of banks for Independent Car Dealers

Sunnyvale, Ca, Us

Managed sales of lead management, marketing, SEO and retention software products through a multi-state team of sales executives and account managers (direct employees, contractors and affiliates) throughout the west and mid-west. Responsible for hiring and training, launching of new marketplaces and new products. * Team performed at highest percentage of retention and per capita sales in company.* Personally negotiated sales with key mid-size, national and publicly traded accounts.

El Segundo, Ca, Us

Managed sales of lead and SEO based products in the Southwest. Initiated all facets of new business development, customer service, customer retention and educational programs. * Assisted in the development in new marketing and promotional collateral.* Responsible for the in-field training of new personnel.* Launched products with each new account, ensured proper deployment on-site, developed strategy to meet each account’s needs and ensure success with the product.* Successfully addressed pricing objections through innovative pricing strategies. Based on these strategies, customer retention grew from an average of 6 months to 9 months.Recognition: Highest gross sales and customer retention within the company.

Los Angeles, California, Us

Responsible for the overall development, architecture and growth of new verticals. Determined the viability of new marketplaces and accordingly defined the product requirements and specifications. Worked with the necessary internal teams to launch new products successfully. Once live in the marketplace, continued to adjust as needed to ensure profitability and growth.* Worked on high-level white label projects with Fortune 500 companies. Tasks included contract review and redline, writing of specs, QA testing, post-launch support, creation of sales training manuals, sales collateral and sales representative training.* Assisted in forecasting performance, PNLs, etc for upcoming quarter on a quarterly basis.* Represented product on national conventions including Affiliate Summit and LeadsCon.

El Segundo, Ca, Us

Promoted from direct to consumer sales (B2C) to direct lead sales (B2B) for California and Nevada in 2004. Analyzed the client base and created a process for new client procurement and retention. Assisted in the launch of three new lead generation products.

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