Lindsay Wolfe Email and Phone Number

As Devoted’s member-facing content strategy and operations leader on the Member Experience and Engagement team, I orchestrate all communications as they relate to member service, outreach, education, and member retention. I help decide channels and oversee process and operations to make sure all of member communications run like a well-oiled machine. I map out project timelines and align daily activities with strategic objectives. Manage content production with a small team and standardize workflows — including managing compliance reviews, translation, and developing content maintenance plans.Lead campaign strategy conversations with various business partners — defining goals, creating and developing tactics to reach audiences.Work with design, research, insights, and data teams to create new opportunities to drive member engagement.Share results as they relate to key business and member experience metrics like member engagement, behavior change, and member retention.Lean on plain language and design principles, data, and research to drive content performance.Develop toolkits, scripts, talking points, and trainings to make sure front line teams know what’s happening, what’s changing, and what’s going out to members.

Deliver an outstanding customer experience for the members of a unique Massachusetts-based health plan through coordinated and consistent communications. Create engaging content aimed at individuals with complex health and social needs and low health care literacy, aligned with organizational priorities, and with attention to consistency, cultural sensitivity, and accessibility.Ensure the voice of the CCA member is integrated into all communications.Build and manage communication plans aligned to CCA's consumer experience goals and enterprise initiatives. Develop messaging frameworks and work across the organization to curate content and create clarity around the intersection of initiatives and programs. Manage in-house and outsourced creative resources to produce compelling written and visual communications across channels.Incorporate mechanisms to ensure content is landing and refine strategy as needed.

Managed digital and print content for Fresenius Kidney Care as per a strategic marketing plan, with a specific focus on patient education content. Goals included: Increase patient engagement, education and experience through the implementation of multi-channel campaigns to support key company initiatives. Reported to the Director of Marketing, ensuring consistent and current messaging of the Fresenius Kidney Care brand. Led projects which helped address unmet business needs and drive growth. Interfaced with Fresenius Medical Care North America teams to execute marketing requirements for new and existing centers, including project plan development to address marketing needs, as well as execution of creative assets. Presented at meetings with internal and external stakeholders, often leading a cooperative effort among members of a project team. Supported a content marketing strategy that supports organizational goals from the top to the bottom of the marketing funnel. Managed in-house and outsourced content creators, editors, graphic designers, videographers and more.

Managed all digital marketing functions across NRHI. Curated content for a wide range of channels, including the website, user interfaces, online community platforms, social media, email, and printed materials. Responsible for tracking the progress of marketing campaigns and other digital marketing activities, and supported select project management needs of the organization. Developed marketing collateral, identifying ways to support events and guiding the social media strategy. Acted as a community manager and strategist for the Collaborative Health Network, a grant funded initiative directed by NRHI.

Supported the strategic communication activities (digital marketing, web design, conference planning, and publications) of the Aligning Forces for Quality (AF4Q) national program office:• Served as project manager to editorial review process for external and internal publications, included vendor and stakeholder relations• Managed social media strategy• Developed content for AF4Q marketing products • Designed bi-monthly newsletter • Planned small to mid-size meetings, serving as project manager to all event management activities, tracking the communication’s team progress to achieve project goals

Support the strategic communication activities for the Aligning Forces for Quality (AF4Q) project, a national initiative funded by the Robert Wood Johnson Foundation designed to improve the overall quality of health care in 16 targeted communities, as well as for the Center for Health Care Quality as a whole.

• Assist in the development of materials for reports, research proposals, articles and presentations for the Urgent Matters program, a national initiative funded by the Robert Wood Johnson Foundation aimed at improving emergency department care.• Compile background material, literature reviews and secondary data sources for Urgent Matters E-Newsletter, Website, Webinars, and related communications activities.

Developed Twitter strategy to share resources from the American Hospice Foundation legacy website. Identified and connected with key stakeholders, advocates, and policymakers in grief management, hospice, and palliative care and research.

• Cases in Public Health Communication and Marketing is a peer-reviewed, open-access journal that focuses exclusively on case studies from the fields of public health communication and marketing.• Management and design of journal • Solicitation, review and editing of journal manuscript submissions

• HSHPS / Substance Abuse and Mental Health Service Administration (SAMHSA) summer trainee within Office of Communications• Conducted beta testing for a new, text based, mobile phone service that provides access to SAMHSA’s mental health and substance abuse treatment facilities data

• Managed all records and law library • Reported to firm administrator and all attorneys and their administrative staff

• Worked with Communications team to coordinate public education and awareness efforts, including assisting with writing articles and promotion copy for publications and public appearances• Assisted with the marketing and promotion for the Foundation’s fall events and programs, including the Kidney Walk and Kidney Ball

• Completed expense forms for the President and Director of Public Affairs and Communications and monitored budget • Planned and implemented events and industry promotions • Led the complete re-modeling of office electronic and paper filing system

• Worked closely assisting the four principals to accomplish various projects • Assisted Senior Administrator in bookkeeping and maintained computer documents