Professional Speaker (Freelance)- Hosting panels & talks about the music industry

Publicist, Marketing etc. e.g. Iron maiden GSA,70000tons of Metal Cruise,Barge to Hell, - Head of Press, Marketing Europe

Your recordings are finished – so what’s next? We have the answer: Our Service for Artist Owned Labels (SAOL) was founded in 2008 as a future-oriented full service package for artists that want to stay independent with their decisions without forgoing a professional network.The focus is on promotion and distribution of your product. We advise and accompany you on your way to a successful release. Pressing, the creation of promotion and marketing plans, the writing of press releases – by request we discuss every little step together with you, help you out whenever it's needed, and write your story, before the actual process of promotion and distribution through the CMM network has started. SAOL thereby outwardly serves as a full-fledged label and thinks of itself as a service package of the CMM modules of promotion, product and artist management as well as distribution. Sounds promising? Then check out the services we offer or directly contact our SAOL product manager.

We have the contacts – and the client profits! The close contact to our media partners and the inclusion and constant maintenance of our network through the provision of exclusive content, accreditations for concerts and festivals, press and interview coordination on-site, supports involvement and participation also with new topics. Our activities in the field of media cultivation underlie a holistic approach and influence all areas of communication – thereby, we also establish a valuable feedback channel for our media partners.

We define, form, convey and also create DNAs for brands. We help our clients to sharpen their profile and strengthen and specifically communicate their image to the media as multipliers and to the consumers. With us, brand communication primarily takes place in the context of festivals or other special events, label or catalogue topics and product as well as tour promotion.

To be covered in an exciting way by the media outside classic forms of advertising, a product needs a distinctive 'story' that creates relevance within the media by involving the user and provides something to experience. This means in practice: We filter the unique selling propositions and use them to create narrative press releases, news and product descriptions. By request we also advise artists, labels and festivals with regard to their self-presentation and communication with end customers.

The precise communication and emphasis of unique selling propositions in the course of initial press relations has become an essential tool when it comes to assuring the success of events. As a partner in promotion and marketing we assist our clients with the akquise of presenters and sponsors and the marketing of targeted advertisements in print magazines, web and radio and even offer the complete takeover of the web maintenance.We also strengthen the close link to our media partners to the event via press support, planning, coordination and handling of interviews. Our credo: What goes around, comes around. What does this mean for a major event? Simply put, it means that we adjust our actions to the self-developed DNA of the brand, to the code of actions that is noticed by people of a region, by fans and, ideally, also by the ‘press corps’.

As the link between centralized tour organizers and local promoters we do not only strengthen the bidirectional internal communication but also keep close contact with local and national media partners. We acquire the appropriate presenters, ensure the active involvement of the tour, and take care of regional and nationwide concert announcements in print, online and radio. We furthermore also coordinate accreditations, interviews and concert reviews – by request in cooperation with local hosts – and thereby increase the success of our joint efforts.

The narrative framework for the product or project has been set, campaign goals are formulated, and a timeline is to be cared of: After this start we find – in collaboration with our client – the suitable channels to gain the best possible effects regarding range and public effectiveness. Print, online, radio/TV, club, and release events – with us, products pierce the potential customers’ point of perception through the generation of reviews, features, interviews and airplays on a national and international level in the final phase of the creative campaign.With this diversified offering of services and individually aligned press work for content based promotion we open native ways into the media scene for our clients. Conventional means of promotion are, by the client's request, used as ‘icebreakers’, and will strategically be fully included. Important budgeting note: Due to our closeness to our media partners, our advertising prices are among the lowest in the market.

Through SAOL, we help up-and-coming bands take their careers to the next level and well-established ones take control of theirs without having to make concessions. With our customizable promotion & distribution packages, we make a point of ensuring that the options we propose and the prices we charge stay flexible and affordable.