Wolfgang Castello Email & Phone Number

New York, United States

Freelance Creative Director

Los Angeles, California, United States

Curator and producer of art jigsaw puzzles featuring the artwork of contemporary talent

Downtown Los Angeles

• Created Visual Merchandising direction on a monthly basis for Specialty, Outlet, Wholesale and International channels.• Produced Visual Merchandising tools and training programs to support consistent Brand message communication domestically and internationally.• Executed all seasonal Product Merchandising initiatives in all channels through elevated presentation concepts. Designed and produced all Visual Merchandising props, signage and store fixture packages.• Managed Field Visual Merchandising support in aggressive domestic and international store opening strategy.• Managed Visual Merchandising budgets.• Lead Store Design process for the brand through new store concepts and fixture designs.• Collaborated with office of the CEO in effort to grow brand image globally.

Los Angeles, California

• Created monthly and seasonal Visual Merchandising directives, plan-o-grams as well as Product Knowledge documents for multiple sub-brands.• Directed visual presentation in 700+ Wholesale environments through successful Visual Merchandising Coordinator program, product knowledge seminars and workshops.• Designed and executed innovative visual display and merchandising concepts as well as store environment concepts according to seasonal tradeshow calendar and special client events.• Supervised brand consistent presentation of Wholesale showrooms in New York, Dallas, Atlanta, Los Angeles and Paris.• Managed Visual Merchandising budgets.

Greater New York City Area

• Designed innovative window and display concepts for flag and core store environments in domestic and international markets.• Drove brand awareness through development and production of Visual Merchandising tools for Wholesale, Retail, Off Price and International channels in form of monthly and seasonal guidelines.• Created Visual Merchandising training programs to support shift of Brand message in US Retail environments.• Executed all seasonal Product Merchandising initiatives through design, production and implementation of Visual Merchandising props, signage and store fixture packages across all channels.• Supported seasonal tradeshow calendar and special client events through coordinating and executing the display and merchandising concepts as well as store environment requirements.• Directed Visual Merchandising support in aggressive domestic and international store opening strategy.• Managed of Visual Merchandising budgets.

San Francisco Bay Area

• Executed corporate brand image and display concepts through installations in flagship, fashion and core locations for Retail, Factory and Wholesale stores.• Drove evolving of Visual Merchandising guideline process and tailored corporate guidelines to individual market trends and locations. • Drove sales results in stores by ensuring appropriate merchandise and marketing placement was implemented. • Executed store openings nationwide and internationally. • Developed and trained Visual Merchandising point personnel, store managers and staff. • Analyzed weekly merchandise reports and communicated merchandising results.

Beverly Hills Ca

• Designed and executed innovative Visual Merchandising concepts for five stores in West Coast region.• Partnered with Corporate and Regional Visual Merchandising Manager in developing guideline concepts for individual store concepts. • Elevated in-store presentation with market specific visual displays.• Styled and organized local and national promotional events, including fashion shows and magazine parties.