IAO Marketing, Nixa MO — Media Buyer/Marketing ManagerJanuary 2016 - February 2024Managed all media buying, marketing and communication relations for 5 brands witha combined $4.25 million annual ad budget. Negotiated broadcast schedules, liveremotes, added value, sponsorships, bonus weight, OTT, digital, social, outdoorbillboards, email, text and streaming campaigns (in all of the lower 48 states).Responsibilities included:Media buying - Negotiated Campaigns for… Show more IAO Marketing, Nixa MO — Media Buyer/Marketing ManagerJanuary 2016 - February 2024Managed all media buying, marketing and communication relations for 5 brands witha combined $4.25 million annual ad budget. Negotiated broadcast schedules, liveremotes, added value, sponsorships, bonus weight, OTT, digital, social, outdoorbillboards, email, text and streaming campaigns (in all of the lower 48 states).Responsibilities included:Media buying - Negotiated Campaigns for Traditional Broadcast, Digital, OutdoorBillboard, Streaming, Promotions, Live RemotesSet CPP/CPM and campaign performance goals - Nielsen/Eastland RatingsE-Commerce - created, launched and oversaw strategy for 2 Shopify storesFacebook and Instagram Ads - develop offers, ad design and page contentCopywriting, blog posts, direct mail offers, email marketing, and text offersClient event pop-up store location research/negotiated temporary lease termsClient signage design, billboard design, flyer design as neededManaged campaign results, client expectations and budget tracking/billingMarket analysis, competitor research, and annual S.W.O.T. analysisMet tight deadlines in 4 time zones working remotely with very little supervision Show less

Radio Marketing and Advertising Executive for KTTS 94.7, KSGF 104.1/1260, KSPW 96.5 and KRVI 106.7. Responsible for developing results oriented advertising campaign strategies across multiple platforms to include on-air, on-line, promotion, and community outreach. Responsible for maintaining existing accounts, prospecting for new, negotiating terms with local direct clients and advertising agencies. Other duties include creative copy-writing, digital sales, promotional development… Show more Radio Marketing and Advertising Executive for KTTS 94.7, KSGF 104.1/1260, KSPW 96.5 and KRVI 106.7. Responsible for developing results oriented advertising campaign strategies across multiple platforms to include on-air, on-line, promotion, and community outreach. Responsible for maintaining existing accounts, prospecting for new, negotiating terms with local direct clients and advertising agencies. Other duties include creative copy-writing, digital sales, promotional development, networking, cold-calling, integrated campaign proposal development, social media, collections, budgeting, team building, and follow through. Position demands excellent verbal and written communication skills and the ability to multi-task in a fast paced, competitive environment. Show less

Radio Marketing and Advertising Executive for country and classic rock formats. Responsible for developing results oriented advertising campaign strategies across multiple platforms to include on-air, on-line, promotion, and community outreach. Responsible for maintaining existing accounts, prospecting for new, negotiating terms with local direct clients and advertising agencies. Worked with local, regional and national advertising agencies and negotiated political advertising. Other duties… Show more Radio Marketing and Advertising Executive for country and classic rock formats. Responsible for developing results oriented advertising campaign strategies across multiple platforms to include on-air, on-line, promotion, and community outreach. Responsible for maintaining existing accounts, prospecting for new, negotiating terms with local direct clients and advertising agencies. Worked with local, regional and national advertising agencies and negotiated political advertising. Other duties included creative copy-writing, digital sales, promotional development, networking, cold-calling, integrated campaign proposal development, social media, collections, budgeting, team building, and follow through. Position demanded excellent verbal and written communication skills and the ability to multi-task in a fast paced, competitive environment. Show less