Chi Hyun Won Email & Phone Number

대한민국

Seoul, South Korea

[Promotion Marketing]• Improved various marketing KPIs, such as the number of first-order customers, operating ratio of SSG-delivery (both offline Picking Packing and Ne.O. Logistics Center) and sales target achievement rate, by leading major promotions.• Executed main promotions for SSG.COM (SSG foundation commemoration event "50 show", "SSG-Area Festival") and grocery malls ("E-market Day", "Traders Day", New Year and Chuseok holiday stores)• Expanded exposure of key branding messages for TVCF campaign (19's SSG-area and 18's SSG language) by coordinating the hub page, hot deal corners, payback promotions, on-site banners and coupons.• Increased customer awareness of new services(crowd-funding, CS center messenger, premium reviews) by communicating with design, service planning and programming departments.[Affiliate Marketing]• Planned monthly event & hot deal schedule, communicating with both external affiliates (Ebay Korea & 11st) and Shinsegae Simon Premium Outlets.• Operated Open Market CPC Keyword Advertising; Improved profit margins by optimizing funding costs; Resolved real-time issues such as category changes, customer claims, law provision on e-commerce transactions.[Strategic Marketing]• Achieved sales target by analyzing sales data by business category, updating and supplementing daily indicators and tracking total marketing costs on a weekly basis.• Improved growth rate by implementing new promotions, based on discovering new business insights from data analysis of sales, logistics, and customer inflow.• Conducted research on market competitors in terms of logistics center, new service launch, membership plans and reported to Marketing executives.

Gangnam-Gu, Seoul, Korea

• Conducted in-depth interviews with consumers and visiting offline store locations to observe the customers' decision-making process.• Developed new marketing strategies on various topics such as seasonal promotions and advertising events, concept renewal of existing products, and analysis of consumers in their 20s.

Honolulu, Hawaii

• Improved sales by conducting a promotion including a sampling event of the new product.• Reduced supervisor’s sales review time by visualizing the weekly/monthly sales data into graphs and analyzing the POS data using MS excel.• Operated daily routines of inventory management, customer service, and strategic decision making in a retail environment.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: RoAD (Strategic Retail Marketing Society), Jazzfeel (Jazz dance club)New Product Marketing, Promotion.

Foreign Exchange Student At Shidler College Of Business, Business Administration And Management, General

Psychological Statistics, Corporation and its Legal Environment, Organizational Behavior, International Finance Markets, Management.