Crm Manager - Poker Crm
Current• Responsible for multi-million dollar marketing budgets for poker tournament promotions with the goal to maximize ROI as well as offset overlays• Produce and implement the overall communications strategy for the Poker vertical at The Stars Group - balancing the frequency and quality of comms• Lead the CRM efforts for major above-the-line promotions such as the World Championship of Online Poker (WCOOP) and the PokerStars Players Championship (PSPC)• Innovate on existing promotion mechanics and develop new engaging promotions to acquire and retain customers• Coordinate across multiple global markets, and manage communications in dozens of languages and licenses.• Propose and lead CRM campaigns via the JIRA and Confluence platforms• Responsible for aggregating and collating external comms analysis critical to the business's CRM