Client: Broadway

• Created and owned first social reporting process across Discord, IG, TW, YouTube, TikTok• Enabled effective decision-making across growth, brand, CRM by querying/aggregating data from multiple sources to create dashboards that present information in a digestible and actionable format• Conducted in-depth analysis to answer key business questions for senior executives and socialized learning across broader organization • Established benchmarks to develop content strategy and identify optimizations. Improved engagement of the core initiative content series by 30% using insights to inform creative direction• Identified opportunities for and implemented on-platform boosting across YT during a tentpole moment, resulting in first video with 1 million+ video views and gained 3,000 new subscribers • Audited current gaps in analytic needs and assessing value/costs of potential vendors & processes

Client: SiriusXM, Tory Burch, KIND Snacks, Kaplan, Reckitt• Owned paid social media, content and measurement strategy in close partnership with marketing teams• Developed social media POV to ensure media executions are aligned with platform best practice • Analyzed platform and Google Analytic data to distill insights that guides optimization and test & learn strategy• Planned and executed campaigns across Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn and Youtube • Devised in-depth targeting strategy and A/B testing roadmap by working closely with client’s CRM team

SiriusXM

• Lead strategic planning and execution of paid digital media across display, programmatic, native, video and social • Analyze dashboard data to provide insight into campaign and channel performance on a monthly basis• Conduct and particpate in quarterly presentations to identify marketplace trends that align with the client’s business needs• Execute creative A/B testing across paid media activity to drive future content strategy for the client’s PR team• Coordinate between creative agency, client and media partners to execute highly custom sponsorship programs

SPONGECELL is an adtech start-up focusing on dynamic and programmatic creative• Developed a strong understanding of the dynamic creative landscape to consult clients on the optimal execution• Orchestrated highly custom and dynamic campaigns for a wide range of clients across CPG, travel and retail• Served as the main point of contact for media, production, ad ops, and sales to manage the flow of information

P&G (Dish Care), Kellogg's• Managed multi-million media budget (TV, Digital, Print) for Dawn, Cascade and Gain across the general and Hispanic market• Onboarded the brand team into the media planning/buying process as P&G vertically integrated• Led weekly status call with the client to build a valued working relationship and to allow for an efficient work flow• Understood the client’s challenge and develop solid rationale to support the presented media plans• Coordinated studies with research partners and brand to measure both quantitative and qualitative campaign performance