Gloria Wong Email and Phone Number

• Led, managed and executed B2B strategy & marketing campaigns to drive demand and growth among targeted accounts in support of business and sales goals.• Developed and implemented new to organization lead nurture and ABM campaigns.• Delivered full campaign support on demand generation and lead generation activities: content initiatives, form fill drivers, email nurture workflows that lead into monthly cadenced outreach.• Gained alignment and buy-in from sales and commercial leadership on employer-facing messaging and targeted tactics without disrupting our broker-centric business model.• Worked cross-functionally to support multiple business channels that include employee benefits, partnerships programs and sister Allstate business arms.• Part of the core team bringing to life our largest annual partner event.• Led the implementation and trainings of the DAM, leading to operational efficiency across the entire organization from individual users to sales conversations to website toolkits.

• Developed content strategy as part of a brand refresh to drive awareness, engagement and demand in new markets, including healthcare, retail, manufacturing, and higher education.• Created and deployed all marketing email communications, achieving 40% open rates for targeted list sends.• Utilized Uberflip to create hubs of curated assets for self-serve content consumption for the modern B2B buyer and trained sales team on hub creations for client specific use cases.• Strategically planned & executed national tradeshows and sponsorships while coordinating with internal teams on event needs that included pre-show traffic drivers, on-site booth requirements, show day social posts and post-show emails.• Additional highlights: Acted as the brand social media voice; administrator, trainer and power user of marketing & sales enablement tools; laid the framework for a website redesign.

• Developed strategy and executed integrated marketing campaigns, driving awareness and demand across the entire product portfolio.• Collaborated with cross-functional teams on lead generation and demand generation content - web content, white papers, videos, blog posts, ad creative and emails.• Managed email segmentation, messaging, schedule and deployment of list and automated sends.• Spearheaded company's foray into social media - crafted updates, responded to users, participated in conversations and recommended solutions when appropriate.• Additional highlights: handled all domestic public relations; optimized & managed Google AdWords PPC account; aligned with product & sales teams in creating vertical specific content.

Created and executed media plans in over 20 U.S. markets to assist in patient recruitment of clinical research studies for major pharmaceutical companies such as Pfizer, Merck, Takeda and Novartis.

Planned and negotiated spot radio, TV, cable, local and national print schedules for clients such as Dairy Queen - Milwaukee Group, Chicago Fire Soccer, Allied Van Lines, Concerts West, Consumer Credit Counseling Services, Xpedx Paper Goods, Mid-City Financial Bank, Medieval Times and Salon Selectives - Gymnastics Tour.