Lai Cheng Wong Email & Phone Number

Penang, Malaysia

Penang, Malaysia

• Lead and manage the communication and publishing team of SEAMEO RECSAM and responsible for the preparation, editing and publication of the Centre’s major reports, working and information papers, RECSAM five-year development plan, RECSAM strategic operational plan for SEAMEO Secretariat, Governing Board Meetings, Directors' Meetings, High Officials Meetings, Ministry of Education and other stakeholders. • Develop “partnership making” opportunities with external sectors, agencies and SEAMEO sister centres by working closely with partner contacts, supporting, and facilitating engagement. • Maintain an oversight of the partnership, share updates, address challenges and regular reporting to management and SEAMEO.

Penang, Malaysia

• Lead and manage the publishing team of SEAMEO RECSAM and responsible for the preparation, editing and publication of the Centre’s major reports, working and information papers, RECSAM five-year development plan, RECSAM strategic operational plan for SEAMEO Secretariat, Governing Board Meetings, Directors' Meetings, High Officials Meetings, Ministry of Education and other stakeholders. • Assisted the Deputy Directors in theImplementation of various training programmes.• Plan social media strategy and produce content and material for variety of social media accounts to engage target audiences across various social media platforms. • Perform other additional functions in the Information & Documentation team, develop and support the dissemination of yearly and quarterly performance reports of focused programmes, corporate information, resources to other stakeholders ie. Board members, SEAMEO regional centres and network, press/media. Other areas of specialization: Content Strategy & Development, Information Design, Public Communication, Reports Writing, Proposal and Working Paper Development, Social Media Management, Program Coordination & External Relations

Penang, Malaysia

• Lead and manage the publishing team of SEAMEO RECSAM and responsible for the preparation, editing and publication of the Centre’s major reports, working and information papers, RECSAM five-year development plan, RECSAM strategic operational plan for SEAMEO Secretariat, Governing Board Meetings, Directors' Meetings, High Officials Meetings, Ministry of Education and other stakeholders. • Assisted the Deputy Directors in the conduct of various training programmes execution.

Malaysia

• Design and implement capacity building programmes for teachers and teacher educators with pedagogical approaches to integrate Media and Information Literacy (MIL) across curriculum and manage online and offline community engagement to promote media information literacy in the classrooms across Southeast Asia countries.Area of specialization: Media Research, Media and Information Literacy, Digital Literacy, Digital Citizenship

Penang, Malaysia

• Develop course content and conduct seminars / lectures on subjects related to media, communication, public relations, marcom and corporate social responsibility in local and international colleges/universities. Area of specialization(s): Communications, Public Relations, Media Management, Integrated Marketing Communications, Crisis Communications, Advertising, Business & Marketing, Strategic Planning & Marketing TrainingCourse topic(s):1. Creative Industry 2. Marketing Management 3. Designing a Customer-Driven Marketing Strategy & Integrated Marketing Mix4. Understanding the Brief 5. Product, Services & Branding Strategies 6. Marketing Ethics & Social Responsibility7. Managing Personal Communication

• Commit monthly meetings with mentee(s) to understand her short / long term goals and encourage mentee to reflect on what she wants to learn and focus on at the Women’s Leadership Academy and how this experience might compliment her long term goals. The Academy aims to be an avenue for women leaders to advance their leadership skills, to understand more of key gender differences and challenges, and to create a network of young Southeast Asian women leaders who work across national borders and drive collective action, and nurture a strong ASEAN identity and community.Core Curriculum(s): 1. Developing Your Own Story2. Building Your Entrepreneurial Spark3. Working Smart: Finding Balance and Motivation4. Develop Relationships and Networks

• Conduct seminars and lectures for Han Chiang University College of Communication - University of Southern Queensland 3+0 Bachelor of Communications (Hons) Programme.Course Topic(s):1. Issues and Crisis Management Theory 2. Effective and Ethical Crisis Communication 3. The role of Organisational Culture in Crisis and Issues Management 4. Issues Management and Planning 5. Crisis Management and Planning 6. Crisis Recovery

Washington, District Of Columbia, United States

Was assigned and based at Washington D.C. and Coconino County, Arizona and worked with local community leaders to enhance practical expertise, leadership skills and professional contacts to address issues in home communities.• Gained practical and transferable skills related to leadership, community/civic engagement, lean government, local government management, public policy, grants & programme development; • Increased knowledge and understanding of good and open government practices, anti-corruption approaches, participatory democracies, and citizen engagement; • Enriched and exchanged cultural experiences. The YSEALI Professional Fellowship (PFP) is a professional development exchange program for the best and brightest community leaders from ASEAN, working in the fields of civic engagement, NGO management, economic empowerment, governance, legislative process, environmental and natural resources management.

Nagoya, Aichi, Japan

Was assigned and based at Nagoya, Aichi Japan for the Training Programme for Young Leaders on Administrative Management funded by JICA and JPA (Jabatan Perkhidmatan Awam) Malaysia under the Program Penajaan Hadiah Latihan Persekutuan. • Gained practical and transferable skills related to leadership, public private partnership (PPP), information management in e-Government, human resource development, and administrative management ; • Increased knowledge and understanding of Japanese public administrative system and Japanese public employee and HR system and policy; • Enriched and exchanged cultural experiences. The Training Programme for Young Leaders is a cooperative program, aimed at human resource development for future generations, designed to provide basic program to young people from developing countries in Asia, Africa, South America, Pacific regions and the Middle East. Participants in the program learn about Japan's experience in the specialized fields that will be required for the future development of their own country.

Penang, Malaysia

• Conduct seminars and lectures for USM-KDU Bachelor of Communication (Hons) in Persuasive Communication Programme in collaboration with Universiti Sains Malaysia (USM).• Subject(s): Advertising and Media Management, Corporate Communication, Public Relations Course Topic(s) for Advertising and Media Management: 1. Media Environment (Landscape) 2. Essentials of Media Planning 3. Aperture Concept in Media Planning 4. The Relationship between Media, Advertising and Consumer 5. Media Planning and Marketing Management 6. Planning Media StrategyCourse Topic(s) for Corporate Communication: 1. Corporate Communication: Integrating Three Forms of Communication 2. Communicating Strategically 3. Corporate Communication Function 4. Corporate Identity, Image, Reputation and Corporate Advertising 5. Corporate Responsibility 6. Media Relations, Investor Relations, Employee Communication 7. Issues and Crisis ManagementCourse Topic(s) for Public Relations: 1. Public Relations Publics and Types of PR Publics 2. Evolution of Public Relations3. Media for PR Publics 4. Public Relations Research 5. Public Relations Process 6. Public Relations Tools 7. Public Relations in the Corporate Setting

Penang, Malaysia

• Implement communications and marketing communications initiatives and stakeholder engagement activities. • Develop communication materials and drive execution of internal and external events such as ministers' visits, and product launching. • Assist in the development of internal and external communications including corporate brochures, corporate website, corporate presentation materials, corporate identity manual, annual reports, press releases, product fact sheets, and newsletter.

Penang, Malaysia

• Implement communications and marketing communications initiatives and stakeholder engagement activities. • Assist and support the Advertising & Promotions team in building and sustaining a strong brand visibility. Areas of specialization: Public Relations, Advertising & Promotions, Media Planning & Management

Selangor, Malaysia

• Work closely with the Corporate Communication Department of Media Prima to plan, produce and promote Media Prima's prime channels TV3 & 8TV programming. Part of the production crew that produced TV3's reality programmes "TV3 BersamaMu" & "TV3 Mentor Tunjuk Ajarku Sifu" and 8TV "Malaysian Idol Season 2".

Doctor Of Philosophy - Phd, Communication And Media Studies

The Role of Digital Media Literacy in a Mediated World : A Competency Framework for Preparing Future Teachers

Executive Education, Communications For Public Policy Delivery

Improving The Digital Readiness And Resilience Of Tvet Systems In Asean Short Course

Improving the Digital Readiness and Resilience of TVET Systems in ASEAN Short Course funded by Australia Awards, the Australian Government.

Master'S Degree (Communications), Corporate Social Responsibility

Lai Cheng, W. and Ahmad, J. (2010), "Incorporating stakeholder approach in corporate social responsibility (CSR): a case study.

Bachelor'S Degree, Business/Corporate Communications

Dean’s List Award 2003-2004 - AVG: 3.675 / 4.0 awarded by Universiti Putra Malaysia Dean’s List Award 2004-2005 - AVG: 3.550 / 4.0 awarded.