Responsible for strategy, innovation and integrated channel and campaign planning.Clients include:- Volvo Cars- Volvo Construction Equipment- Discover- McCormick- Bacardi- GSK- Essilor- Arizona State University- WS Audiology

Infront X is digital media company focused on the way data science & technology can create more personal experiences for users while growing audiences for brands, bridging the gap between storytelling and technology, and creating digital platforms and experiences to help global brands engage with audiences and monetize their investments.Infront X works with many of the biggest names in sports, media, entertainment, and active lifestyle, using data-driven insights to cater to audience passions and empower businesses to make millions of lasting impressions.With offices across North America, Europe and Asia, Infront X is proud of the impact it has helped create for elite organizations like the NFL, PGA TOUR, Verizon, Activision Blizzard, NASCAR, FOX, Chelsea FC, AS Roma, among countless others.

Projects include work for: TD, Honda, GoodLife Fitness, York University, MadeGood Foods, Sabra, Mercedes Benz, International Golf Federation, U Sports, Toronto Rock, MLSE, Disney Studios and Sony Home Entertainment.

Responsible for driving innovation and business results through digital and data analytics for doug&partners and their clients.

Responsible for integrated digital strategy for Aeroplan including platform innovation, digital media planning, social media strategy and execution. Built and managed in-house performance marketing and media planning teams.Key partners include:- American Express- TD Bank- CIBC- Air Canada- Toyota- Esso- Marriott Hotels- Home Hardware- Shop.ca

Led JWT social practice. Responsible for digital strategy, content strategy and integrated channel planning.Clients include:- Mazda - Brand USA (US Tourism)- HSBC- Shell- Walmart- Grand Marnier- High Liner- J & J- Tim Hortons- Air Canada- ParticipACTION

Create and develop social media, community management, content management, organic and paid search (Google Adwords) strategies for small business clients to successfully enter the digital space, capture new leads and sales. Key successes include:• A1 Mortgages – managed website and search optimization for the successful launch of A1 Mortgage’s digital presence. Responsible for ongoing digital strategy including content management, social media, web analytics and Google AdWords campaigns.• Sabrina Brazil Travel – optimized existing website for greater organic search visibility and lowered paid search costs by 60%. Responsible for new content strategy, Google Adwords campaign optimization and building social media authority within online travel community.• Charlie Sheen Internship Search – one of 50 finalists chosen from over 84,000 applicants worldwide, was acknowledged by the contest community and other finalists as the unofficial Manager of Conversation. The contest garnered over one million visits to their website and widespread media attention. Was recognized by Google and Klout, as well as contest administrators Ad.ly and Internships.com, as a key influencer of Charlie Sheen Internship Search contest community.

Created and launched marketing and event planning company to design and execute marketing campaigns as well as provide creative and logistical expertise in organizing corporate events and conferences. In addition to managing P&L, strategic direction and growth of company, key successes include:• MTS Allstream Long Distance Launch (Alberta) – managed successful direct to consumer campaign for the launch of MTS Allstream’s discount long distance services (Less2Talk) in Alberta. Responsible for creating localized strategy for Edmonton and Calgary markets, hiring and managing marketing teams. Exceeded campaign targets by 25%.• ATB Financial Employee Celebration – managed on site travel logistics for event gathering over 2,000 ATB bank employees from 242 locations across Alberta for a one day celebration in Calgary. Awarded Most Outstanding Logistical Achievement by the Canadian Special Events Industry Association.

After recognizing a gap in the event services industry, created and launched new business to provide exceptional showroom quality furnishings and accessories for events, trade shows and conferences. Key successes include:• Established business model and infrastructure, including revenue streams, organizational structure and operating flow. Created and developed new brand, business and market penetration strategies.• Managed P&L, strategic direction and all functions including product sourcing, pricing, promotion, logistics and staffing.• Generated sales through existing industry contacts and cold calling, establishing a regular client base and on-going revenue streams. Customers include the Westin, Hyatt Regency, Sheraton Suites and the Calgary Stampede.• In less than two years, Event Accessories became the market leader in event furniture rentals in Calgary.

Responsible for the management and execution of events for CEO Productions, client consultation, idea generation and proposal writing/presentation. Owner of inside sales, overall event operations, CEO information systems, web content, database design and administration. Key successes include:• FarmTech Conference growth – Produced largest farming conference in North America. Increased year-to-year total revenues by 20% annually from 2005 to 2008, achieved through maximizing attendance (conference sold out in 2008), increased revenue from exhibitors (trade show sold out in 2007 and 2008) and increased sponsorship revenues (upward migration of sponsors from minor to major sponsorship).• Migration to Online Registration – Created back-end database and managed front-end software to migrate attendees from mail/fax registration to online registration for all CEO conferences including Shell Canada, Alberta Museums Association, Canadian Association for Supported Employment and FarmTech conferences.- Improved client profitability through increased event participation. - Significantly reduced administrative costs, improved efficiency and improved client retention through new conference registration process.

Responsible for staff and volunteer management, event logistics, client contact and correspondence for internal and external events, including:• Bennett Jones Client Party• Staff Appreciation Week Party• Bennett Jones Partner Retreat• Legal Seminars for clients presented by in-house counselAssisted with the creation and production of promotional collateral and strategic problem solving. Also provided internal communications for upcoming events and performed post-event evaluations.

• Responsible for managing pricing for Advanced Public Access Solutions.• Designed, created and implemented competitive intelligence strategy.• Responsible for business case development for new products, services and events.• Provided market and financial analysis for customer specific sales proposals.• Reviewed contracts for compliance with the Telecom Reform Act.

• Created and maintained Millennium Product Catalog and Internal Process Manuals. • Organized customer events including Stampede activities. • Wrote Sales and Marketing Bulletins and Product Update notices. • Implemented Millennium pricing changes and compiled competitive intelligence information.

• Wrote Secretarial Assessment White Paper on transforming role of secretaries.• Prepared Quarterly Review presentation for Board of Directors.• Trained staff, performed software maintenance and provided informal desktop support for Microsoft Office and custom in-house software.