Ben Wood

Ben Wood Email and Phone Number

Co-Founder @ Better B2B
Nottingham, GB
Ben Wood's Location
Nottingham, England, United Kingdom, United Kingdom
Ben Wood's Contact Details
About Ben Wood

I'm a highly experienced marketing leader with a proven track record of delivering growth for some of the worlds leading brands. Specialising in digital strategy, SEO, paid media and measurement.As managing partner at Hallam, I'm responsible for marketing effectiveness across our clients and the continuous improvement of our services. Hallam have been voted the Best Large Integrated Agency at both the Global and European Search Awards in 2023, as well as the Best Large SEO Agency at the 2024 European Search Awards.I've previously been shortlisted for the CIM (Chartered Institute of Marketing) ‘Marketer of the Year’ award in 2018 by my peers, and regularly feature as an expert columnist in The Drum, Econsultancy Search Engine Journal, Performance Marketing World, Marketing Land and State of Digital.I'm a guest lecturer at Nottingham University, and have been invited to speak at digital marketing conferences around the world, presenting highly advanced search marketing talks at SMX San Jose, Brighton SEO and SMX London. I’ve also taken part in panel discussions alongside Bing on the future of search, hosted webinars with SEMrush and presented seminars for Google’s “Digital Champions” Google Ads training programme.

Ben Wood's Current Company Details
Better B2B

Better B2B

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Co-Founder
Nottingham, GB
Ben Wood Work Experience Details
  • Better B2B
    Co-Founder
    Better B2B
    Nottingham, Gb
  • Hallam
    Director Of Performance Marketing
    Hallam Oct 2022 - Present
    Nottingham, Nottinghamshire, Gb
    I'm responsible for championing marketing effectiveness across our clients and the continuous improvement of our products and services.My role focuses on the creation and successful delivery of new solutions to solve the emerging marketing challenges our clients face.I consult with our clients directly on marketing strategy. Always seeking to understand what the future may hold, and identifying solutions to help them adapt to the platform age.
  • Hallam
    Director Of Strategy & Consulting
    Hallam Mar 2020 - Nov 2022
    Nottingham, Nottinghamshire, Gb
    Hallam is a multi award-winning, strategic digital marketing agency for brands that want to thrive in the digital world. Agile and fast-moving, we use our strategic creativity and technical edge to transform our clients’ businesses and help them thrive in a digital world.I provide guidance across all functions of the agency with strategic input, insight and problem-solving. Setting direction to all activity for clients including Raleigh, The Money Shop, BBC, Experian, Travis Perkins, BMW and Jägermeister. I'm a regular contributor to Marketing Land, Search Engine Journal, Econsultancy & State of Digital on topics such as SEO, PPC, and digital strategy.
  • Hallam
    Director Of Digital Media
    Hallam Jun 2017 - Mar 2020
    Nottingham, Nottinghamshire, Gb
    As digital media director I was responsible for the development of our award-winning performance marketing teams including SEO, paid media, content marketing, social media, PR, data and insights. During my time leading the teams we won Google's Growing Business Online award for the top performing PPC agency in EMEA (2019), The Drum's most recommended agency for search and overall in 2018 and 2019 alongside numerous campaign specific awards.Leading the largest area of the agency I was responsible for taking the teams from recurring revenues of under £500,000 per annum to in excess of £2,500,000 through retainer expansion and product development.
  • Hallam
    Head Of Digital
    Hallam Jan 2015 - Jun 2017
    Nottingham, Nottinghamshire, Gb
    Providing senior leadership across a team of consultants and advising on results driven digital marketing strategies for a selection of key clients.- Direct line management of digital marketing managers and heads of department. - Developing the online marketing strategies for a wide range of clients - Managing allocation of new projects through pre sales > consultancy teams- Taking the lead role on emerging marketing trends and developments- Working closely with our heads of department to define the strategy and roadmap for all marketing services- Monitoring utilisation across the business and reporting in monthly senior management team meetings- Contributing to external publications and speaking at conferences both locally and nationallyI'm both a Google Adwords and Analytics qualified individual and was voted one of The Guardian's 'Rising Stars of 2014'.
  • Hallam
    Digital Marketing Manager
    Hallam Sep 2013 - Jan 2015
    Nottingham, Nottinghamshire, Gb
    In my role as digital marketing manager, I was tasked with leading a rapidly growing team of digital marketing specialists. This was a strategic leadership position, which included the line management of 7 digital marketing consultants. - Developing a range of new internal processes and campaign measurement strategies to ensure the team were consistently delivering great results to their clients.- Undertaking a senior consultancy role in my own right, responsible for developing the online marketing strategies for a range of key clients, predominantly through search engine optimisation, paid advertising, international SEO and conversion rate optimisation (CRO).- Project / account management of my teams clients including reporting on utilisation and allocating new clients.- Managing budgets for both clients and Hallam marketing activities.- Leading service development, team recruitment, training and mentoring junior staff members, and working with the MD to drive awareness of the Hallam brand across multiple channels.
  • Hallam
    Digital Marketing Consultant
    Hallam Aug 2012 - Sep 2013
    Nottingham, Nottinghamshire, Gb
    Joining a relatively small consultancy team, I successfully managed a wide variety of retainer clients and project work across various B2B and B2C industries.- Planning and executing both regional and global online marketing campaigns that delivered substantial revenue increases. - Playing a key role in the retention of existing clients and development of our service offerings during a period of exceptional growth- Helped the company recruit a number of new employees throughout 2013 - it was at this point that I was promoted to the position of Digital Marketing Manager to oversee the activities of the team.
  • University Of Nottingham
    Guest Lecturer (Advertising)
    University Of Nottingham Nov 2019 - Present
    Nottingham, Gb
    Provide ad-hoc lectures to marketing students on advertising theory and trends.
  • Nottingham Trent University
    Guest Lecturer
    Nottingham Trent University Jan 2018 - Present
    Nottingham, Gb
    Guest lecturing MSc and CIM students at NTU on Digital Marketing theory and trends.Digital Marketing Management: This module mainly includes the digital marketing strategies, management and try to develop a broad understanding of digital disruption and the theories and concepts underlying the role of digital marketing and its impact on the offering, organisation and society.Driving Digital Marketing: This module is associated with CIM qualification and include the practical aspect of Digital marketing. The module focus more on Digital Marketing Techniques as well as supporting students to get the CIM qualification.
  • Experian
    Digital Marketing Executive
    Experian Sep 2011 - Aug 2012
    Costa Mesa, Ca, Us
    Supporting the annual UK marketing strategy through the development of lead generation and customer retention techniques via a channel marketing programme, primarily focusing on digital. ► Optimising and updating high-level marketing web pages through analysis of the customer journey, resulting in user experience improvements and increased form submissions. ► Helped to implement an innovative online thought leadership platform in collaboration with colleagues in the US based web operations team. ► Overseeing the overall UK social media and web content strategies. ► Developing Marketing communications materials such as case studies, PDF's, and industry specific microsites. ► Delivering effective marketing collateral, including client facing product literature, brochures and material to support campaigns and global leadership events. ► Helped launch the ‘Latest Thinking’ blog alongside the digital innovation teamAlso involved in both corporate branding and the digital support of Public Relations activities.
  • Experian
    Digital Marketing Assistant
    Experian Aug 2010 - Sep 2011
    Costa Mesa, Ca, Us
    Working as Digital Marketing Assistant in the Experian Credit Services department, my role offered digital support to marketing campaign managers, sales and product development teams.► Creation of emails and landing pages, editing content across the website and producing targeted landing pages for specific campaigns to support various teams across the business. ► Hosting regular webinars and conference calls to encourage collaboration between the Experian digital marketing team ► Organising the annual digital innovation team (DIT) conference. ► Management of numerous of external agencies across various SEO and PPC campaigns, culminating in the creation of detailed monthly website analytics reports each month.► Promoting Experian's presence in the SME market via social media platforms such as Youtube, Twitter and Facebook, during which time I lead the creation of interactive content using an external agency with the aim of increasing customer engagement with the brand via social media.
  • Nottingham Forest Fc
    Sales & Marketing Associate
    Nottingham Forest Fc May 2010 - Aug 2010
    Nottingham, Nottinghamshire, Gb
    Managed stock levels, organised sales floor on weekdays and matchdays, implemented and updated advertisement slots around store and on digital displays.
  • The Market Bar Limited
    Event Promotions Coordinator
    The Market Bar Limited Jan 2009 - Jul 2010
    Implemented Direct and Digital Event Marketing material for club nights and other events at an award winning Nottingham music venue.

Ben Wood Skills

Seo Social Media Marketing B2b Marketing Ppc Web Analytics Google Adwords Digital Marketing Email Marketing Graphic Design Sem Online Marketing Search Engine Optimization Google Analytics Html Css Web Content Management Web Marketing Strategy Marketing Communications Marketing Strategy Social Media Pay Per Click Photoshop Content Strategy International Marketing Lead Generation Web Strategy Event Marketing Strategy Digital Copywriting Global Marketing

Ben Wood Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • Nottingham Trent University
    Nottingham Trent University
    Business Studies

Frequently Asked Questions about Ben Wood

What company does Ben Wood work for?

Ben Wood works for Better B2b

What is Ben Wood's role at the current company?

Ben Wood's current role is Co-Founder.

What is Ben Wood's email address?

Ben Wood's email address is be****@****ail.com

What is Ben Wood's direct phone number?

Ben Wood's direct phone number is +4411594*****

What schools did Ben Wood attend?

Ben Wood attended Marketing Week Mini Mba With Mark Ritson, Nottingham Trent University.

What are some of Ben Wood's interests?

Ben Wood has interest in Football, Modern Literature, Travelling, Golf, Skateboarding, Ice Hockey.

What skills is Ben Wood known for?

Ben Wood has skills like Seo, Social Media Marketing, B2b Marketing, Ppc, Web Analytics, Google Adwords, Digital Marketing, Email Marketing, Graphic Design, Sem, Online Marketing, Search Engine Optimization.

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