Ethan Wood Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

• Retained by the CEO as an executive coach and advisor to develop all aspects of marketing, refine the go-to-market strategy, clarify the unique value proposition, and enhance the social media and online presence for the next growth phase of a rapidly expanding and dynamic AI startup.

Round Rock, Texas, Us

• Led a global marketing organization that enabled our division to 3X revenue in 6 years, from $2.6B to $8.2B, obtaining the #1 worldwide market position, amplified our competitive advantage, spurring substantial business expansion for Dell in a highly competitive and price sensitive market.• Restructured disparate marketing teams into a global functional operating model for scale, while delivering 20% annual cost savings. Retained, developed high-performing teams, and hired key talent with improved global job scopes. Recognized as a rockstar Dell leader in the annual organizational survey, scoring 85+ across all categories surveyed.• Implemented a simplified, global brand consistent message, launched a new web experience, stood up a new persona-based CRM, and standardized on a global end to end marketing campaign model that targeted high-value accounts on buying potential and engaged key audiences by persona type with personalized content.• Optimized marketing channels, strategies, and tactics to increase the ROI on marketing spend from 68x to 147x, and delivered $1.03 billion in annual attributed revenue through a simplified marketing campaign model that balanced acquiring new customers with retaining and growing our existing customer base.• Mentored and coached hi-potential talent into broader scoped roles, led 360 talent reviews that helped team members realize their full potential

Round Rock, Texas, Us

• Responsible for the team that executed marketing campaigns and helped drive demand for new product launches for the $8 billion NA enterprise solutions business. Achieved 90%+ scores for leadership in employee surveys, and Champion Awards for top manager performances - 2014, 2015, and 2016.• Managed allocation of $20M annual budget, achieving a 10% reduction in marketing expenses while driving a 7% year-on-year growth rate in revenue demand for Dell's enterprise solutions business within 2 years.• Executed a breakthrough Future-Ready Enterprise awareness campaign that resulted in a 10% increase in win rates and delivered $427 million in new enterprise revenue and 1.3B in new sales funnel, with a 21X marketing spend ROI.

Round Rock, Texas, Us

• Managed team that delivered marketing functions for the company’s federal business across market research, vertical messaging, solutions marketing, analyst relations, pr, customer events, online marketing, and demand generation programs.

Round Rock, Texas, Us

• Selected to lead and build out an enterprise field marketing team for the company’s large enterprise business.• Managed the development of a customer-facing datacenter efficiency modeling tool for CIOs. • Scoped and launched the first competitive storage buyback program for newly acquired storage product, generating ~685% ROI and $39 million in net new storage revenue in year 1.

Round Rock, Texas, Us

Handpicked by executive leadership to scope, and execute go-to-market plans for Dell Microsoft solution launches worldwide, and recruited to establish and launch a new end to end campaign execution model to be used to activate full funnel enterprise marketing campaigns worldwide. Recruited into the Dell Solutions organization to lead cross-functional teams using a new solutions development and launch process to bring high-value data management solutions to market.

Round Rock, Texas, Us

Managed enterprise marketing programs and provided executive briefing support for Dell's largest global accounts and Public sector accounts. Subject matter expertise included Enterprise Storage, Data Center Architecture, and large scale IT best practices.Worked closely with sales leadership to ensure sales product training, customer messaging, product promotions, account pursuit strategies and marketing programs were in place for our largest NA customers. Also ensured major product launches and transitions were properly managed for both Global and Public sector accounts.Grew storage revenue 33% year-on-year, exceeding 58 million dollars annually in Healthcare. Similar results achieved in Higher Education with a 14% year-on-year increase, resulting in revenues exceeding 65 million dollars.

Round Rock, Texas, Us

Responsible for consultative selling of Dell/EMC Storage Area Networks to the Government sector. In-depth knowledge of SAN, WAN, LAN architectures and a thorough understanding of prevalent I.T. pain points.Grew Northeast Region's storage business 76.3% from FY'01 to FY'02 and 61.5% from FY'02 to FY'03.