We help companies use digital to grow and engage their audiences. We focus on website experience design & highly targeted digital ad campaigns.

I lead the US growth team at WeDigital.Garden, a Paris-based growth hacking and experience design factory.We run agile design sprints—of research, ideation, prototyping, and user testing—to uncover and build memorable, differentiating experiences for our client's customers, and bring these new products to market in 3-6 months.We've partnered with Caterpillar, Doctors without Borders, Paris Airports, Safran, Groupe SEB, ALD automotive and more to help them thrive in the experience economy.

Responsible for the growth of Meed’s entire suite of rewards and gaming apps. • Managed user acquisition, engagement, support, and social teams.• Oversaw all paid acquisition channels including social influencers, Facebook Ads, Google AdWords, and display and video networks.• Drove ASO/SEO efforts around key competitor keywords, moving apps from unranked into the top 5.• Launched email and push re-engagement programs increasing user retention. • Provided product marketing leadership and go-to-market strategy for successful launch of new mobile gaming tournaments app. Reached 30k+ monthly actives and 4.5 rating in first 6 months.

• Scaled ROI+ social influencer program over 2x driving 45k+ monthly new users through 25+ active YouTube influencers.• Managed all paid acquisition through Facebook Ads, Google AdWords, video, and display networks.• Lead project team responsible for testing and implementing product features to increase user engagement.

• Managed client ad spend for 10-15 clients monthly through direct and partner ad networks.• Optimized campaign spend to hit client performance targets.• Identified new product opportunity and worked with team of 3 to build MVP, validate, and develop marketing materials for sales.

Partner at a marketing and creative shop focused helping local businesses and artists develop marketing strategies and develop content.• Managed 10+ accounts determining needs, developing strategy, and managing timelines and deliverables.• Developed websites with HTML, PHP, JS, and CSS on top of the Wordpress CMS.• Planned a profitable Steer Roast marketing event where 200+ paid attendees gathered to experience the music, art, and food of our clients.

• Managed and executed demand-gen email programs working with creative and sales-ops teams to optimize campaigns and drive leads through sales funnel.• Lead social media initiatives for demand marketing, improved offers for better value ex- change and managed social calendar.• Coordinated with online media agencies managing deliverables and providing ongoing analytics around program ROI using Oracle BI.

• Designed and developed product marketing decks for all home robotics product updates. Used by sales team to pitch directly to North American retailers. • Managed all digital merchandising efforts, standardizing product features and designing ecommerce store page layouts.

• Implemented Salesforce Campaign Management DB to automate report creation,streamline communication, and increase accuracy of analytics.• Managed and optimized paid Facebook ad campaigns.• Created Twitter, Facebook, and Blog content to support new product launch for Join.me.

• Wrote press releases and marketing copy.• Produced fliers and print ads using InDesign.• Managed summer sidewalk sale event.

• Worked directly with store managers to manage product placement• Created appealing product displays to increase product sales