Erica Sanders

Erica Sanders Email and Phone Number

Founder | Award-Winning Content Product Management @
Erica Sanders's Location
Weston, Connecticut, United States, United States
Erica Sanders's Contact Details

Erica Sanders personal email

About Erica Sanders

Content and Product Manager | Health and Wellness ExpertContent and Product Manager | AI, SEO, and Branding SkillsContent and Product Manager with AI and Wellness ExpertiseWith over 12 years of experience in content marketing, creation, and strategy, I am a content and product manager who specializes in health and wellness and lifestyle brands. I have a proven track record of developing and launching innovative and engaging products and campaigns that drive growth and retention for B2B and B2C markets.Most recently, I worked as the head of content product management and communications at Suggestic, a health tech startup that offers personalized nutrition and wellness solutions. There, I leveraged generative AI to create and optimize content for marketing, user journeys, and video production, resulting in a six-figure revenue stream for a pilot product. I also managed the company's communications initiatives, producing a podcast, a blog, a newsletter, press releases, social media posts, and weekly webinars for SEO and branding purposes. I grew the company's engagement, audience, and brand awareness exponentially, while collaborating with a cross-functional team of marketing, sales, UX/UI, and development professionals.I am passionate about identifying and developing brand and content opportunities, managing product development, and connecting brands and their products with consumers for maximum impact. I have expertise in longevity, personalized nutrition and wellness, diet and fitness, home design, cooking and entertaining, and other lifestyle categories. I am also skilled in team management, market segmentation, digital marketing, and conversational French. I am looking for new challenges and opportunities to apply my content and product management skills and knowledge in the health and wellness and lifestyle space.

Erica Sanders's Current Company Details
Woodside  Creative

Woodside Creative

Founder | Award-Winning Content Product Management
Erica Sanders Work Experience Details
  • Woodside  Creative
    Founder
    Woodside Creative Jun 2011 - Present
    Westport, Ct
    Content marketing, creation, and strategy for brand development. Categories include healthy living, fitness, weight loss, cooking, craft and fiber arts, home design, and more.I have consulted for the award-winning software creators, education software application creators writers, artists and more.
  • Suggestic
    Head Of Content Product Management
    Suggestic Aug 2023 - Sep 2023
    San Francisco Bay Area
    Combining content strategy and communications expertise, shepherded longevity and other wellness products from conception to launch and beyond. Utilized generative AI for marketing campaigns, user journeys and video content creation resulting in 6-figure revenue stream for pilot for health and wellness company.
  • Suggestic
    Head Of Communications And Content
    Suggestic Jul 2022 - Sep 2023
    Palo Alto, California, United States
    Responsible for health and wellness startup communications initiatives. Produced podcast, blog, newsletter, press releases, social media posts, and weekly webinars for SEO and branding. Grew engagement, audience and brand awareness exponentially.
  • Suggestic
    Head Of Content
    Suggestic Mar 2019 - Sep 2023
    San Francisco, California, United States
    Responsible for content and community success for health and wellness tech platform. With head of growth, signed partnerships with bestselling health and wellness personalities. Shepherded talent throughout development and marketing processes. Grew platform to more than 20 programs in less than a year, a rate of 3x.Produced health journeys, best-in-class user experience, marketing content, email campaigns, live events and nurture campaigns.
  • Suggestic
    Head Of Community Success
    Suggestic Jan 2018 - Sep 2023
    San Francisco Bay Area
  • Rodale Inc.
    Editorial Content Innovator, Health And Wellness (Executive Editor)
    Rodale Inc. Dec 2015 - Jul 2017
    Greater New York City Area
    Created irresistible lifestyle editorial and marketing content focusing on health and wellness at top-notch healthy living multi-media company. Worked with vital in-house brands including Prevention, Women's Health, Men's Health, Runner's World and more. Multi-media products included books, online and video marketing products, and DVDs.
  • Time Inc.
    Senior Editor
    Time Inc. Jul 2013 - Jul 2015
    New York, New York
    As senior editor, I worked closely with house brands at Time Inc., including Sunset, Southern Living, and Cooking Light to create trade books and special edition magazines. Additionally, I engaged outside brands, including celebrity chef, Emeril Lagasse and The Cabot Creamery to promote brand awareness through books and special edition magazines designed to maximize sales and reach a range of audience targets and channels.
  • The Taunton Press
    Senior Editor
    The Taunton Press Nov 2002 - Jun 2011
    Acquired and developed illustrated lifestyle books, bookazines and DVDs for mid-size media company in craft and fiber arts, cooking, gardening, woodworking, home design and home reference categories. Surpassed title count goals, and collaborated with top teams to create beautiful, informative, best-selling content on time and on budget. Wrote marketing material and managed freelance and full-time staff.
  • The Taunton Press
    Editor
    The Taunton Press Nov 2005 - Nov 2007
  • The Taunton Press
    Developmental Editor
    The Taunton Press Nov 2002 - Nov 2005

Erica Sanders Skills

Publishing Editorial Magazines Editing Books Content Management Copy Editing Content Development Publications Brand Development Blogging Copywriting Web Content Content Strategy Non Fiction Digital Media Storytelling Custom Content Creation New Media Proofreading Ebooks Video Journalism Online Publishing Newsletters Social Media Feature Articles Publicity Brand Awareness Seo Editorial Project Management Interactive Storytelling Web Content Writing Curating Media Relations Creative Writing Social Media Marketing Writing Facebook Microsoft Office Marketing

Erica Sanders Education Details

Frequently Asked Questions about Erica Sanders

What company does Erica Sanders work for?

Erica Sanders works for Woodside Creative

What is Erica Sanders's role at the current company?

Erica Sanders's current role is Founder | Award-Winning Content Product Management.

What is Erica Sanders's email address?

Erica Sanders's email address is er****@****ail.com

What schools did Erica Sanders attend?

Erica Sanders attended Columbia University In The City Of New York, Westtown Friends.

What are some of Erica Sanders's interests?

Erica Sanders has interest in Children, Education, Science And Technology, Arts And Culture, Health.

What skills is Erica Sanders known for?

Erica Sanders has skills like Publishing, Editorial, Magazines, Editing, Books, Content Management, Copy Editing, Content Development, Publications, Brand Development, Blogging, Copywriting.

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    3 +131438XXXXX

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