Ed Woo Email & Phone Number

California, United States

Waterloo, Ontario , Ca

Waterloo, Ontario , Ca

Indianapolis, Indiana, Us

Investing in America’s working families

Hoboken, New Jersey, Us

* Formulated and executed the first analytic strategy and operating plan by leveraging our data advantage at scale to deliver closed-loop omnichannel measurement solutions and customer insights from an internal start-up to a top retail media network with 5x growth and billions in revenue and operating profits within three years.* Created innovative best-in-class, full-stake analytic solutions, such as Walmart AdMix Modeling with multiple objective optimizers and Customer Journey Moments, from ideation to execution, that delivered $100M+ in estimated incremental media investments.* Led the analytic consultative practice for the largest global brands and scaled solutions for SMBs with deeper media and first-party shopper insights that enable better decision quality, higher performance, and stronger advertiser trust.* Managed a diverse and inclusive data and analytics team from 30 to 125+ professionals within three years while maintaining a high associate engagement with a particular focus on learning and development, career mentorship, and ongoing feedback.

HeloGreen is an eco-friendly start-up that strives to improve the health and wellness of the planet by innovating quality disposable packaging to be completely biodegradable and compostable with zero plastic waste.

San Jose, Ca, Us

* Developed and executed the analytic strategy and operating plan to solve meaningful, measurable opportunities to make the company more efficient and effective at scale.* Pioneered the framework and operationalized the proprietary multi-touch attribution system, marketing investment allocation mix, and A/B marketing channel testing to optimize the $200M+ portfolio, leading to $5M+ annualized incremental profits.* Developed and launched internal analytic products to inform strategic investment decisions and drive the company's learning agenda, such as Marketing Investment Recommendation Tool, Synthetic Control Ad Hoc Tool, and Baseline Forecasting Tool.* Spearheaded the deployment of customer lifetime value, predictive models, and segmentation to more precisely tailor communications leading to differential treatment and efficiency gains across the organization.* Maintained a high-level organizational and operational awareness and independently sought out opportunities to enhance understanding of data analytics in the company.

San Jose, Ca, Us

Sunnyvale, Ca, Us

* Developed and managed a world-class performance program by defining key performance indicators and establishing goals for the company in partnership with the CEO and executive team. * Led entire process for company-wide holistic dashboards, including metric definitions, data sources, dashboard design, and distribution, to improve decision-making and foster a data-driven organization.* Managed a high-performing team of 7 professionals focused on integrating, innovating, and elevating measurable results.

San Jose, Ca, Us

* Led global analytic internet marketing and advertising optimization efforts responsible for driving ROI within and across channels: search engine marketing, display, affiliate marketing, on-site advertisement, business development evaluation, and user engagement.* Delivered over 30% incremental ROI with real-time user targeting for the Display channel by applying advanced techniques and precision marketing principles.* Generated 50% incremental lift by developing a real-time optimizer algorithm for eBay AdCommerce global advertising network. * Developed and implemented quality-based pricing that resulted in over $5M annual savings and portfolio efficiency gains of +30 points year over year.* Expansion of responsibilities from an individual contributor to effectively managing a diverse team of 20 highly skilled, passionate practitioners with advanced degrees in quantitative fields.* Filed US patent on “method and a system for keyword valuation.”

New York, Ny, Us

* Led the marketing analytics engagement for Cisco Systems centered around business-to-business marketing strategies and tactics to improve customer brand experience and profitability.* Collaborated with the client and internal teams to design and execute programs utilizing advanced analytics to have a measurable impact on conversions, leading to over 35% incremental lift.* Managed and developed a team of 2+ consultants, resulting in over +18% in annual consulting services billings.

Framingham, Ma, Us

* Led the development and implementation of direct marketing circulation plan for corporate loyalty/CRM programs and campaign closed loop measurement. * Led the foundation for customer insight repository to provide in-depth customer analyses through advanced data mining techniques of customer and prospect databases to draw meaningful and actionable conclusions to support marketing strategy and improve direct marketing effectiveness.* Improved targeting of acquisition and customer development by developing and implementing predictive statistical models (response, value, attrition, propensity, and treatment) to optimize the effectiveness of direct marketing campaigns. The process includes constructing required data sets, conducting exploratory data analysis, setting measurable tests and controls, analyze and presenting back-end results.

Framingham, Ma, Us

Framingham, Ma, Us

Ba, Economics

Graduate Studies, Applied Statistics

Mba, Finance, General

Education record