Woo Lee Email and Phone Number

Driving self-serviceable online advertisement products at Google for Display & Video 360, Campaign Manager 360 and Ads Creative Studio

Lead product go-to-market strategy and technical execution for all new major Ad formats initiatives across Google Publisher Products (Admob, Adsense, Doubleclick)

Responsible for aligning product strategy and engineering design with the needs of Google’s most strategic online publishers and partners, as well as the sales and services teams that support them. Owned the execution and product go-to-market strategy of across multiple product teams. Products launched include : Adsense Custom Search Ads, Adsense for Shopping, Native Ads in DFP, AdExchange, and Admob.

Analyzed internal re-org impact on Adsense publisher management and made recommendations to better track data for improved service.

Collaborated closely with counterparts in London, Singapore, and Hong Kong in rollout of new global derivatives risk platform, avoiding auditor‑forced exit from derivatives business and saving $25+ million in finesSupervised support and infrastructure teams for Asia and developed these teams to take over front‑line support duties from the main development team; mentorship resulted in career growth for top performersManaged purchase and setup of 500+ servers necessary to support infrastructure in Asia; saved $850k by streamlining hardware procurement needs while meeting the deadline three weeks early

Designed and developed new accounts and securities management system for Asia, allowing for 60% faster processing of information and decreasing user error by 20%

Analyzed bottlenecks in web applications for Best Buy, which allowed the roll out of a new on-line retail system for the 2005 Christmas shopping season.