As the Director of UX for UpTop, my goal is to harness the talents of our team to deliver amazing user experiences to our clients. Using lean UX and design thinking methodologies, we're constantly iterating and adapting so that we can provide high value outputs and drive meaningful and measurable outcomes. Responsibilities include:• Creation and execution of UpTop's design strategy and processes• Provide UX strategy, guidance, and execution at the project level• Assisting business team on new account acquisitions and business development• Design team management, resourcing, capacity planning, and mentorshipClient portfolio includes: Amazon, Century Link, Entertainment Partners, F5, Healthcare Management Administrators, JAMS ADR, Kate Quinn, Los Alamos National Laboratory, Mattress Firm, Microsoft, OYO, Pearson Packaging, Premera Blue Cross, Quorum Review IRB, SAP Concur, Symetra, TD Bank, The L.A.U.G.H. Foundation, VUDU, vXChnge

UpTop Health is a UX design and development agency focused on creating effortless digital experiences for Healthcare Payers, Providers and their Customers.With over 20 years of experience, we're proud of the work that we've done for a wide variety of clients such as: Amazon, Belkin, Catherine Meyer Foundation, Disney, F5, Microsoft, SAP Concur, Healthcare Management Administrators, Premera Blue Cross and Symetra.Our move to focus on UX for healthcare is driven by a need that we see in the market. Our Founder has personal experience with this need. After two major medical events during which John received professional, compassionate care from all of his doctors, nurses and medical staff, he was struck by the challenges he faced with his hospital's website and insurance company's portal. They needed to be better, and John realized that UpTop could make them better.So we launched UpTop Health in 2019 to make that happen.

Partial client list: Artist Catherine Mayer, Belle Epicurean, Boys and Girls Club of America, Seattle Chinese Athletic Association, Schweitzer, Stevens Pass, Rightway Staffing, UGI Design Builds, Viosan Health, Sonja Olsen Salon, We Seed

• Lead and mentor the collective efforts of UX designers on new and emerging experiences from concept to completion in collaboration with cross-functional teams and iterate based on business requirements and user-centered design principles• Establish and communicate a unified UX/UI design language across websites, software, apps, features and services including a seamless integration with marketing and promotions• Assist the UX Design Manager as an internal team resource to cohesively approach design strategy, incorporate user feedback and execute product deliverables including: user flows, information hierarchy, interactions and high-fidelity prototypes

• Design rich, usable, interactive solutions and user experiences from concept to completion in collaboration with cross-functional teams and iterate based on business requirements and user-centered design principles• Design, refine and create alternate product UI and visual design of required elements for websites, software, apps, features, services and marketing promotions• Strategize, plan, design and help usability test and incorporate user feedback in product UX including: user flows, information hierarchy, interactions and high-fidelity prototypes

• Responsible for the visual redesign of Nokia’s Ovi Share web app allowing user's to manage, edit and share their media uploaded from their mobile phones• Created a visual language for the app’s UI leveraging an existing global brand guide • Designed, iterated and produced high-fidelity mockups for each key screen and interaction in the Ovi Share app • Collaborated with the UX designer on interaction design features and user flows

• Responsible for delivering the UX and UI on Political Streams (stream aggregator) and Thumbtack (online media management application) incubation projects• Designed, iterated and produced high-fidelity mockups of key interactions and screens throughout the apps• Established visual languages for each app through the creation of mood boards and competitive analysis• Gathered and defined business requirements and user goals in collaboration with the UX Manager

Partial partner client list: Alaska Airlines, AOL-Haier, Best Buy, Comcast, iRiver, Logitech, Panasonic, RCA, RealNetworks, Rhapsody America, Samsung, SanDisk, Sony, Sonos and TiVo • Highly experienced in both B2C and B2B strategic marketing delivering on a multitude of large-scale product launches for Rhapsody, RealPlayer, SuperPass and more• Channels supported included e-commerce, direct marketing, online advertising, affiliates, direct mail, partner marketing and corporate communications• Art directed designers and outside agencies on various projects to refine, progress and enforce brand and design guidelines and ensure that business objectives were met• Designed microsites, product landing pages, SEO/SEM landing pages and more• Produced high-level wireframes and detailed designs, focusing on best practices and usability for the end-user• Efficiently managed multiple, concurrent projects at every cycle of the design process in a deadline-driven environment• Worked closely with marketing managers, product managers and developers to see projects through completion

As a recent graduate, it was an honor and privilege to teach this course to students up to twice my age. The value add was being able to integrate professional insights, tips and tricks from my day job at Real that resulted in full engagement and overwhelming learning satisfaction.