Eric Chung Email and Phone Number

[Business Development Group]Program Development and Management - Present campaign plan and strategy to region senior management for validation and budget approval - Ensure investments in campaign-supporting activities yield returns consistent with campaign metrics - Identify gaps in campaign readiness - Actively manage the Demand Generation Board with Business Development Manager for the region - Coordinate the Demand Generation Plan for the region including all execution channels (BDC, DGC, Marketing Events, Channel, Field) based on pipeline assessment, market assessment, field assessment (triangulated analysis) and sales leadership priorities. - Provide strategic guidance to local execution teams and lead creative process in developing innovative activities that drive lead generation and maturation - Drive consistent execution of end-to-end processes and metrics underlying campaign with fortnightly Campaign Reviews Alignment of Supporting Lines-of-Business (LOBs) - Foster key relationships with supporting LOB-heads (ie. Field Marketing, Industry/Product Marketing, Industry Solutions, A&C, Field Sales, AR, PR, OrD, Global Customer Programs) to ensure smooth execution, support and success of campaigns - Align supporting LOBs to campaign strategy - Identify cooperative opportunities with other LOBs that create incremental pipeline for the systems business.Opportunity Management - Ensure Field Sales, Inside Sales and Partner channels are tightly integrated and briefed regularly on campaign activities to ensure timely and effective follow-up - Perform periodic pipeline assessments to identify niche opportunities Success Measurement - Communicate overall success of each campaign to sales leadership - Keep sales leadership regularly informed on results of individual activities and subsequent follow-up; report against established metrics

[Strategic Business Department] Responsible for new business development & market strategy - Conducted developing and incubating new businesses in mobile and consumer market, including sourcing local IT related merchandise and exporting to U.S. and Japan- Communication window for cooperation with other SoftBank group companies such as SoftBank Mobile, SoftBank Telecom and SoftBank BB - IT market analysis and trend reports to top management- Directed launching and marketing cloud based MDM service for Japanese companies in Korea- Contributed to establish and manage 5 subsidiary companies

[Marketing Division]Responsible for product marketing of Microsoft, Adobe, Autodesk, Cisco, Symantec, etc.- Planned and directed sales promotion and channel program for sales leads development - Planned annual marketing budget and provided ROI analysis report - Managed MDF, channel incentive and co-op funds- Managed 25 internal staffs including product marketers, channel marketers and sales engineers- Conducted QBR & marketing plan for market development - Recruiting business partner & skill-up training

- Launched and promoted micro-website service that provides online CRM tools for offline stores- Measures and reports on effectiveness of marketing activities, events and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation - Manages budgets and customer relationships to provide campaign support- Creates customer demand through various campaign initiatives - Coordinated sales and marketing force to determine appropriate customized programs and strategies for various market segments

- Led sales and marketing team for online MRO procurement service

- Textile sourcing, inspection, export and off-shore trade management for U.S. apparel manufacturers and local buying offices