Senior Program Manager
Current[Business Development Group]Program Development and Management - Present campaign plan and strategy to region senior management for validation and budget approval - Ensure investments in campaign-supporting activities yield returns consistent with campaign metrics - Identify gaps in campaign readiness - Actively manage the Demand Generation Board with Business Development Manager for the region - Coordinate the Demand Generation Plan for the region including all execution channels (BDC, DGC, Marketing Events, Channel, Field) based on pipeline assessment, market assessment, field assessment (triangulated analysis) and sales leadership priorities. - Provide strategic guidance to local execution teams and lead creative process in developing innovative activities that drive lead generation and maturation - Drive consistent execution of end-to-end processes and metrics underlying campaign with fortnightly Campaign Reviews Alignment of Supporting Lines-of-Business (LOBs) - Foster key relationships with supporting LOB-heads (ie. Field Marketing, Industry/Product Marketing, Industry Solutions, A&C, Field Sales, AR, PR, OrD, Global Customer Programs) to ensure smooth execution, support and success of campaigns - Align supporting LOBs to campaign strategy - Identify cooperative opportunities with other LOBs that create incremental pipeline for the systems business.Opportunity Management - Ensure Field Sales, Inside Sales and Partner channels are tightly integrated and briefed regularly on campaign activities to ensure timely and effective follow-up - Perform periodic pipeline assessments to identify niche opportunities Success Measurement - Communicate overall success of each campaign to sales leadership - Keep sales leadership regularly informed on results of individual activities and subsequent follow-up; report against established metrics
