Alongside the Marketing lead for Europe and Asia this role works closely with the Global Creative Director and Global Communications Officer to ensure a global perspective to all strategy development for the gallery and its artists. The Marketing Director is responsible for overseeing effective campaigns for US exhibitions and art fairs, as well as leading marketing strategies for non-exhibition gallery activities. The role manages the US marketing team and maintains the US marketing budget, while monitoring for brand consistency, optimizing the marketing mix, evaluating campaign performance, securing brand partnerships, and promoting products in collaboration with artists. The priorities of the role include identifying marketing objectives, researching audience profiles, managing agency and freelance relationships, developing advertising strategies and marketing materials, contributing to public programming, managing the gallery's mailing list, and ensuring compliance with data protection and copyright regulations.

This role balanced brand management, communications strategy, and business goals while acting as a main point of contact for internal and external stakeholders to ensure both clear communication and successful collaboration across all global marketing initiatives. The role was as an important thought partner to the CMO on strategizing and developing new marketing tactics, organizational solutions, campaign concepts and client development activations to ensure the ongoing success, relevance and growth of the gallery’s artists, new ventures such as Dialogues: The David Zwirner Podcast, and brand globally.

Responsible for leveraging all content to generate significant visibility for Surface Media and its titles. With a focus on developing digital marketing strategies that drive subscription sales, social media engagement, and traffic to surfacemag.com, the Senior Marketing Manager creates compelling marketing platforms for partners and develops and executes marketing plans for major company initiatives.

Managed all VIP projects and strategic partnerships serving as main point of contact for internal and external stakeholders to ensure all assets and aspects of projects are delivered on time. This includes supporting any and all photo/video shoots, editorial, advertising, press, site publishing and event initiatives. Overseeing the relationship with all internal and external partners, tracking budgets and ensuring sure key deadlines are met.

Coordinated the daily updates to the brand’s digital media channels. Reporting to the Vice President of Licensing this role managed an annual budget of $500,000 and tracked statistics on all digital properties, including comparison to direct competitors in the Fashion, Bridal, and Home categories.

Supported the Executive Director and Marketing Manager with the development and implementation of calendars, strategies, and initiatives to support and align with press and marketing goals. This included the organization’s rebranding effort The A to Z Project and pre and post production on all special events as well as special guest and VIP outreach.