Woozae K. Email & Phone Number

New York, NY, US

New York, NY, US

Toronto, Ontario, CA

Scaled the business of a disruptive DTC and successfully negotiated an exit sale, alongside the co-founders and executive team.Launched trailblazing product collaborations and brand activations to elevate semi-permanent tattoos, as an addictive premium fashion + beauty accessory for youth (MZ Gen). Partnerships included: BTS, Travis Scott, Gorillaz, Keith.

CARMINDY BEAUTY: Developed integrated launch strategies and consumer engagement tactics for innovative new digital beauty business.PLUS: Developed digital marketing strategies for portfolio of agency clients, and currently partnering with the agency founders to design new business innovation models.

New York, New York, US

Worked directly with C-suite and Brand Presidents to lead the corporate-wide global rebranding of all business lines, with the mission to restage the brand, provoke digital conversations, activate younger consumers and drive business growth. As a result, successfully increased brand relevance metrics by +55% across 4-years, drove higher consumer engagement.

New York, New York, US

Blackfriars, London, GB

Reported directly to founder/CEO to develop luxury brand positioning, digital content strategy, user experience (CX), product portfolio, and marketing strategy (digital, e-commerce, social, mobile, media, advertising and CRM) for the launch of a disruptive new luxury consumer startup—that included the beauty industry’s first-ever smart AI device and.

US

Lead an integrated global marketing team, responsible for the strategic planning and execution of all global marketing activities across digital, performance, advertising, e-commerce, DTC, retail, Artist Relations, CRM, consumer insights, and loyalty program. Partnered with corporate leadership and HR, to transform organization’s talent resources, and.

New York, New York, US

Partnered with the Warner Music network and founder/CEO, to design and execute multi-channel product launches for new celebrity/artist brand extensions by artists such as 50 Cent and Kim Kardashian (leveraging digital, paid/earned media, and events).Developed multi-channel celebrity and music strategies to augment the impact and cultural relevance of.

Kansas City, Missouri, US

Increased brand awareness among target audience by over 50 percentage points and orchestrated integrated marketing programs leveraging a mix of digital, TV, radio, print, design, PR, retail presentation, and event vehicles. Scaled the business to be the fastest growing wireless company in US history.Lead cross-functional teams and agency partners to.

Worked directly with agency President to develop integrated marketing strategies and design solutions for new product innovations and global brand repositioning programs. Increased client site traffic by 20%. (Ford Motors, Rockefeller Center, FLOR, Trish McEvoy, Noriko Maeda, Elysian Hotels)Negotiated all vendor contracts across the agency, and managed.

Lead agency teams of 5-20 staff to plan and execute global branding programs for new startups and established Fortune 500 clients (i.e. TV, print, radio, design, events, web). (Mindspring, Joe Boxer, M&M Mars, Qualcomm, FaithPopcorn’s BrainReserve, MYND, and iVillage)Spearheaded a global brand audit and brand positioning of B-B client that resulted in a.

Implemented and analyzed the P+L for a series of new business acquisition and CRM retention programs, and card-member advertising campaigns for Chase Manhattan Bank.

Atlanta, GA, US

Spearheaded the creation and P+L analysis of customer acquisition, CRM, and special-event marketing campaigns (direct mail, TV, road shows, events, parties, celebrity performances) for New York, Automobile, Seventeen and Mirabella.