Advertising is about feelings. The generation of ideas formed into stories that tap into our hearts, then our heads.With over a decade of experience, I leverage team leadership and creative problem solving to drive brand identity and innovative campaigns that cut through the clutter.At Word by Design, my personal agency, I have had the privilege of working with esteemed clients, infusing creative PR elements into their advertising strategies. We have shaped brand stories that not only sell but also tell, ensuring that every tactic is a mosaic of ingenuity and purpose.A native New Yorker, I hail from the creative lineage of French painters, Broadway actors, and entrepreneurial bankers. When not at my writing desk, I can be found being seriously silly with my young son or at the latest foodie restaurant with my husband - Australian photographer and hotelier Michael Bormann.