After freelancing for a little bit and navigating the aftermath of Covid-19, I joined Red2 Digital, an award-winning, and proudly independent agency with a plucky bunch of awesome people, to boot. Responsibilities include:* Creating & writing & copy
* Ideation and conceptualisation of campaigns* Creative strategy
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

The opportunity to cross the rubicon to the client-side of my field has been an incredible experience. As a pre-launch startup in the early stages of growth, Modmo challenged me with conceptualising and forming the creative foundation for the brand from the ground up.Responsibilities included:* Creating & writing all the brand design & copy guidelines
* Overseeing brand art direction
* Creating product names
* Contributing to new products
* Planning the social media strategy
* Writing & directed the brand launch film
* Hiring & managing team members & vendors
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

Joining Isobar as the Associate Creative Director gave me the chance to officially display the abilities I had been developing throughout my career as a Senior Copywriter. Not long after arriving, I was thrown into the deep end with a massive rebranding campaign for Marriott Hotels rebranded rewards program Bonvoy, as well as working with the team on projects and pitches for Disney and Huawei.Responsibilities included:
* Conceptualising brand/product campaigns* Mentoring fellow writers
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

As I neared the end of my travelling experience, I received a fantastic opportunity to return to agency life at Digitas. This was a crucial point in my career as it was here that the line managers I was working with recognised my talents and put them to the test by giving me essential responsibilities with clients such as Shangri-La, Delta, and Nike.Responsibilities included:* Setting brand tone of voice & copy guidelines
* Conceptualising brand/product campaigns
* Contributing to brand social strategies
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

During my tenure in the UAE, I decided to reinvigorate my creative spirit with a detoxing sabbatical of travel around the world. From historic ancient centers to cosmopolitan megacities, I was fortunate enough to explore and indulge in the cultures and wonder of destinations such as Colombia, Honduras, Cambodia, Australia, and more. All the while working remotely with private clients I had cultivated in Dubai and who I met along the way.

As the Senior Writer at Havas, I had the chance to work with an array of clients, including Sanofi, Reckitt Benckiser, Peugeot, and Sephora, on campaigns that crossed every kind of platform touchpoint. Whether it was a simple online banner, TV ad, or a radio spot, my role was to write and oversee engaging communications that moved emotions as well as the bottom line.Responsibilities included:
* Conceptualising brand/product campaigns
* Contributing to brand social strategies
* Mentoring a team of junior creatives
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

The work I produced at Impact BBDO was quickly recognised by other Creative Directors in the region and I was soon offered the chance to work on a new set of clients at the prestigious Ogilvy agency for clients such as Volvo, RSA and Fanta.Responsibilities included:* Setting brand tone of voice & copy guidelines
* Conceptualising brand/product campaigns
* Contributing to brand social strategies
* Creating client presentation decks
* Leading and presenting in client presentations & pitches

My time at Duke was an incredibly formative experience, leading to a collection of strong work and vital face time with clients, creatives, and vendors. I took all of this with me when I was offered the chance to become a Senior Copywriter at BBDO in Dubai. From day one, I was conceptualising, writing, and co-leading digital campaigns for brands such as Emirates, Pepsi, Chrysler, and Mercedes.Responsibilities included:* Setting brand tone of voice & copy guidelines
* Conceptualising brand/product campaigns
* Creating social media strategies
* Mentoring a team of junior creatives
* Leading client presentations

This is where it all began. My natural passion for storytelling was a North Star that introduced me to my career in advertising and communications. Initially starting as a Junior Copywriter under the tutelage of the agency’s Senior Copywriter, I soon found myself as the agencies only writer when my mentor left to return to her home country. It wasn’t long before I was creating campaigns and crafting copy for clients such as McDonald’s, Island Records and Nissan. Responsibilities included:* Creating brand tone of voice & copy guidelines* Writing copy across all paid/owned platforms & channels
* Conceptualising brand/product campaign ideas
* Designing & managed brand social strategies