Working with digital marketing for over 7 years, I became a Paid Media Specialist, focusing on planning and proposing digital strategies for business growth.Here are some examples of my work:🗣️ Managed cross-functional performance teams, working with SEO, Content, CRO, Product, and Sales teams to achieve the companies' short and long-term global goals.💰 Optimized marketing funnels for B2B businesses, increasing the generation of MQLs in the month by +60% and reducing the CPA of paid campaigns by up to 40%.🚀 Launched multiple end-to-end operations, owning a multi-channel procurement structure and working closely with the sales team to rapidly create profitable revenue streams.In addition, I am passionate about social impact and with my experience, I try to help the market by sharing relevant content and information through my website. 👇www.garba.meFor contact, feel free to send me a message: work.gabrielgarcia@gmail.com
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Head De MídiaCxpressState Of Paraná, Brazil -
Especialista Em Mídia1Doc Jul 2024 - PresentFlorianópolis, Santa Catarina, Brasil -
Paid Media SpecialistMovidesk Dec 2021 - Jan 2024Movidesk is a SaaS B2B customer service company that centralizes and integrates business communication on a single platform.Responsible for the planning and execution of digital strategies, prioritizing the volume and quality of the generation of new MQLs, SALs and SQLs, according to the company's ICP.> Implemented digital strategies for rebranding and performance, creating a history of tests and scaling the overall results.> Launched new campaigns, landing pages, content and creatives for ads.> Creation of dashboards to monitor results and monthly goals, control of a/b tests, alignment with the sales, product and growth teams, and weekly reports for the company's directors. -
Performance CoordinatorAgkey - Digital Performance Apr 2020 - Dec 2021AgKey is a digital marketing agency, serving clients from Brazil, and 100% focused on digital performance.I coordinated the media and performance area, being responsible for the global strategies of the company and clients, managing from the presentation of the initial briefing to the clients, the teams necessary for each demand, the planning and execution of campaigns, to the distribution of content, brand positioning and objectives of each business.-> I helped to structure the agency's business model, planning the short and long-term objectives, in addition to creating all the digital content, social media, website and LPs, and customer prospecting campaigns.-> Responsible for serving more than 30 accounts, focusing on planning, executing, delegating tasks, and optimizing campaigns in the most diverse market niches.-> We grew sales of an e-commerce appliance by more than 150% with Google Search and Shopping campaigns and Catalog campaigns on Facebook/Instagram Ads. -
Media Team LeaderHerospark Jul 2019 - Apr 2020Curitiba, BrazilHeroSpark is a startup that sells an end-to-end solution to sell digital products, with a focus on infoproducers.As the leader of the media team, I was responsible for planning, organizing and delegating actions between the teams, working with a focus on capturing leads and selling digital products in Brazil and Latin America.-> Planned actions to enter and compete in the LatAm market, with specific offers, focused on lead generation by country.-> Supported the sales organization’s goals and business objectives-> Work with product and marketing teams to generate content for campaigns.-> Implemented funnel optimization.-> Worked with the most diverse media channels, such as Meta Ads, Google Search, Display, Youtube, as well as Linkedin, Taboola and Criteo. -
Growth And Media AnalystI-Cherry May 2018 - Jul 2019Curitiba, BrazilAdvertising Agency that develops strategic digital media solutions for national and international clients.Responsible for creating media plans for clients such as TIM, 99 App, James Delivery and Eventim, as well as action planning, creation, optimization and control of online campaigns, on Facebook and Instagram channels, Google Ads (Search, Display and YouTube ), Twitter Ads and LinkedIn Ads.I have knowledge in Google Analytics, Google Sheets, Google Data Studio and Supermetrics, for the creation of daily reports and analysis.Experience in strategies and optimization of performance and awareness campaigns, as well as in App campaigns, with reports and measurements via Appsflyer and Firebase. -
Media AnalystJob Sapce Creative Sep 2017 - May 2018Curitiba, BrazilJobSpace is a marketing agency, located in CuritibaI was responsible for planning, creating and managing online campaigns for clients such as Hotéis Deville, Fábrica Gourmet, Rei da Barba, CIEE, and Nutridirect.Preparation and analysis of management reports; Measurement of results; Knowledge in Google Ads, Google Analytics, Facebook Ads, Excel, Keyword Research and Email marketing; Gathering and presenting data to customers. -
FounderBarbudos De Plantão Oct 2015 - Sep 2017I was the creator of the brand, responsible for managing the company in the digital market, creating and monitoring the website, monitoring the crm, contacting suppliers and distributors, prospecting for leads and potential customers, as well as analysis of traffic, monitoring the site metrics and results (posted material, collected emails, pageviews, organic searches and ranking).Creator and writer of brand content (blog), social networks and paid media (measurement of actions), editing company images and advertising.
Gabriel Garcia Education Details
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Big Data Technology And Analytical Intelligence -
Business Administration
Frequently Asked Questions about Gabriel Garcia
What company does Gabriel Garcia work for?
Gabriel Garcia works for Cxpress
What is Gabriel Garcia's role at the current company?
Gabriel Garcia's current role is Head de mídia.
What schools did Gabriel Garcia attend?
Gabriel Garcia attended Pontifical Catholic University Of Paraná, Pontifical Catholic University Of Paraná.
Not the Gabriel Garcia you were looking for?
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Gabriel Garcia
Ceo | Diretor De Inteligência Estratégica E Para Novos Negócios | Líder De Crescimento | Especialista Em Inovação Genômica | Facilitador De Parcerias EstratégicasSão Paulo, Brazil -
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Gabriel Garcia
São Paulo, Sp -
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