Digital marketing and multimedia specialist with experience in campaign design, buyer personas, email & content marketing, creative briefs, and virtual event production. Experience in exceeding customers’ expectations by hosting frequent discovery sessions, documenting business requirements, and testing deliverables before final deploymentSOCIAL MEDIA MARKETING | EVENT & PROJECT MANAGEMENT:* Work to market business clients to their ideal buyer through researching buyer personas, creating content marketing, and hosting virtual events.* Research SEO keywords for clients' industries to provide optimum search engine results* Develop copy for digital newsletters, email blasts, blog posts, & social media platforms (FB & IG)* Analyze customer's origin & demographics using Google Analytics* Create digital marketing campaigns to drive web traffic to virtual events* Experienced in managing strict deadlines, coupled with communicating, reviewing & negotiating contracts for vendors & sponsors * Assisted with content creation & scheduling marketing posts on content calendar* Utilized a grassroots method to gain traction & attention for business clients (increased membership by 10% annually)* Creator & Host of the Living In Liberty Tour (https://www.asignatureflair.com/living-in-liberty-tour.html)Our mission is to “simplify chaos”. We LOVE to serve our business clients by understanding their goals and developing events that will execute their vision. Certifications: WOSB & DBE