Great copy hits different.So much of copywriting is about change, and change succeeds clarity. You can picture it. That eureka moment when something becomes crystal clear. That. That's what copywriting does.It should go without saying, then, that copywriting dovetails with strategy. Where copywriting provides clarity, content strategy inspires confidence. Without a determined succession of decisions that inform the words a writer omits and includes, their copy can't stand on its own.That's what makes it hit different. What makes it stick. What adds sizzle to the steak. Behind any good copywriting is a well-thought-out content strat.That's what I have the privilege of doing every day at Rappler. And what have I built a career on with companies like Samsung, ViewSonic, Ghost.org, and more.If you want to learn more, visit my website: https://armanddc.com/copy/